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Bread Products in the U.S.


Attention: There is an updated edition available for this report.

In 2005, marketers and consumers both bid farewell to low carb diets and new bread products flooded the market, emphasizing healthier whole grains. This study of the U.S. bread market gives readers insight into this dramatic shift which has moved the bread market needle. According to the all new 2006 Packaged Facts report, Bread Products in The U.S., 2005 sales increased 1.1%, from $13.6 billion in 2004 to $13.7 billion. The report covers retail sales and share of packaged, fresh bread products, including bagels, bialys, rolls and croissants. Strategies and new products of key companies and major marketing, retailing and demographic trends are all explored in-depth. Primary data sources include Information Resources Inc. and Simmons Market Research Bureau.

Report Methodology
The information in Bread Products in the U.S. is based on both primary and secondary research. Primary research involved interviews with marketing, public relations and industry analysts within the food and ingredient markets and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2005.

What You'll Get in this Report
Bread Products in the U.S. offers unique perspective on the market. No other market research report provides the analysis and trends coverage that Packaged Facts offers. Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company wants to get a head's up on the trends that will be driving the bread product market, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for bread products.
  • Research and development professionals stay on top of competitor initiatives and explore demand for new bread product introductions.
  • Advertising agencies working with clients in the food industry to help understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Scope of the Report
      • Report Methodology
    • Market Size and Growth
      • Category Overview
        • Table IRI-Tracked Sales of Breads, 2001-2005 (in million $)
      • Market Composition
      • Top Marketers
        • Table IRI-Tracked Retail Sales of Top Bread Manufacturers, 2001-2005 (in million $)
      • Top Brands
        • Table IRI-Tracked Retail Sales of Top Brands in the Total Bread Market*, 2001-2005 (in $ million)
    • Consumers
      • Breads
        • Table Usage Frequency Bread Loaves Among U.S. Adult Consumers in a Week, 2005 (%)
      • Bagels
      • Croissants
      • Attitudes
    • Marketing Dynamics
      • Super Premium Bread - A Brand to Watch
      • Wonder Bread for Kids, Parents
      • The "Better Bread"
      • Arnold Revamps Product Line
      • To Football Fans With "Loaves"
      • Oroweat All Set for the Olympics
      • Oroweat Partners with Grain Foods Foundation for GRAINS FOR LIFE
      • Pepperidge Farm "Whole Story On Whole Grains"
      • Sara Lee Launches Bread Website
      • Roman Meal Targets Middle-Aged Women
      • Several New Brands
        • Table Top Marketers Based on the Number of Brands Introduced, January 2005-January 2006
    • Trends
      • Whole Grains Bring Healthier Image to Bread
      • Down With White Bread
      • No Trans-Fats Ruling
      • High Omega-3 Breads
      • The Artisan Influence
      • Flavor Profiles
      • Targeting Kids
  • The Market
    • Scope of the Report
      • Report Methodology
    • Market Overview
      • Category Overview
        • Table IRI-Tracked Sales of Breads, 2001-2005 (in million $)
      • Market Composition
    • Performance Analysis by Category
      • Bagels/Bialys
      • Bread
      • Rolls/Buns/Croissants
    • Factors Influencing the Market
      • Health is Wealth
      • Kids Prime Target
      • Low Carb Is Done, Good Carbs Are Hot
      • Trans Fat Purge
      • Giving Bread the Attention it Deserves
      • Specialty Affecting Mass
      • Natural and Organic Whole Grains Bring Healthier Image to Bread
    • Market Projections
  • The Marketers
    • Table IRI-Tracked Retail Sales of Top Manufacturers in the Total Bread Market, 2001-2005 (in million $)
    • Performance Analysis of Top Marketers
      • George Weston Bakeries Inc.
      • Interstate Bakeries Corp.
      • Sara Lee
      • Flowers Foods
      • Bimbo Bakeries
      • Pepperidge Farm
      • Performance Analysis of the Top Brands
        • Table IRI-Tracked Retail Sales of Top Brands in the Total Bread Market*, 2001-2005 (in $ million)
        • Table IRI-Tracked Retail Share of Top Brands in the Total Bread Market*, 2005 (%)
    • Category Analysis: Fresh Breads
      • Marketers
        • Table IRI-Tracked Retail Sales of Top Fresh Bread Manufacturers, 2001-2005 (in $ million)
      • Brands
        • Table IRI-Tracked Retail Sales of Top Fresh Bread Brands, 2001-2005 (in $ million)
    • Category Analysis: Bagels/Bialys
      • Marketers
        • Table IRI-Tracked Retail Sales of Top Bagels/Bialys Manufacturers, 2001-2005 (in $ million)
        • Table IRI-Tracked Retail Sales of Top Bagels/Bialys Brands, 2001-2005 (in $ million)
    • Category Analysis: Fresh Rolls/Buns/Croissants
      • Marketers
        • Table IRI-Tracked Retail Sales of Top Fresh Rolls/Buns/Croissants Manufacturers, 2001-2005 (in $ million)
      • Brands
        • Table IRI-Tracked Retail Sales of Top Fresh Rolls/Buns/Croissants Brands, 2001-2005 (in $ million)
    • Profiles of Top Marketers
      • George Weston Bakeries Inc.
      • Interstate Bakeries Corp.
      • Sara Lee
      • Flowers Foods
      • Bimbo Bakeries USA
      • Pepperidge Farm
      • Action in Natural and Organic
  • Marketing Dynamics
    • Selected Advertising and Promotional Highlights
      • Interstate Bakeries
      • George Weston Bakeries
      • Bimbo Bakeries
      • Pepperidge Farm "Whole Story On Whole Grains"
      • Sara Lee Launches Bread Website
      • Roman Meal Targets Middle-Aged Women
    • New Product Introductions
      • New Brand Introductions
        • Table Top Marketers Based on the Number of Brands Introduced, January 2005-January 2006
      • New SKUs
        • Table Top Marketers Based on the Number of SKUs Introduced, January 2005-January 2006
      • New Product Introductions by Package Tag
        • Table New Product Introductions in the Bread Category by Select Package Tags, January 2005-January 2006
        • Table New Product Introductions with "No Trans Fat" Package Tags, January 2005-January 2006
        • Table New Product Introductions with "High Fiber" Package Tags, January 2005-January 2006
        • Table New Product Introductions with "Upscale" Package Tags, January 2005-January 2006
        • Table New Product Introductions with "Fresh" Package Tags, January 2005-January 2006
        • Table New Product Introductions with "Natural" Package Tags, January 2005-January 2006
      • New Product Introductions, by Flavor
        • Table New Product Introductions by Select Flavors, January 2005-January 2006
        • Table New Bread Product Introductions in "Blends" Flavor, January 2005-January 2006
        • Table New Bread Product Introductions in "Wheat" Flavor, January 2005-January 2006
        • Table New Bread Product Introductions in "Cinnamon" Flavor, January 2005-January 2006
        • Table New Bread Product Introductions in "Raisin" Flavor, January 2005-January 2006
        • Table New Product Introductions in "Whole Wheat" Flavor, January 2005-January 2006
      • Innovative Products
        • Table New Product Introductions by Innovations, January 2005-January 2006
  • Consumers
    • Note on Simmons Survey Data and Figures
    • Fresh Breads
      • White Bread
      • Whole Wheat Bread
      • Multi-Grain Bread
      • French/Italian Bread
      • Potato Bread
        • Table Demographic Profiles of U.S. Adult Bread Consumers by Type of Bread: White, Whole Wheat and Multi-Grain, 2005
        • Table Demographic Profiles of U.S. Adult Bread Consumers by Type of Bread: Potato, and French Italian, 2005
    • Brands
      • Store Brands
      • Wonder Bread
      • Sara Lee
      • Pepperidge Farm
        • Table Demographic Profiles of U.S. Adult Bread Consumers by Brand: Store Brand, 2005
        • Table Demographic Profiles of U.S. Adult Bread Consumers by Brand of Bread: Wonder, Sara Lee, and Pepperidge Farm, 2005
      • Bread Usage
        • Table Usage Frequency of Bread Loaves Among U.S. Adult Consumers in a Week, 2005 (%)
      • Young People Show Higher Usage
        • Table Demographic Profiles of Frequency of Bread Loaf Consumption per Week, 2005
    • Bagels
      • Table Demographic Profile of U.S. Adult Bagel Consumers, 2005
      • Types of Bagels Consumed by U.S. Adults
        • Table Demographic Profile of U.S. Adult Bagel Consumers by Type of Bagel: Fresh and Frozen, 2005
      • Bagel Brands
        • Table Comparison of Demographic Profiles of U.S. Adult Bagel Consumers by Brand: Lender's, Sara Lee, and Thomas, 2005
    • Croissants
      • Table Demographic Profile of U.S. Adult Croissant Consumers, 2005
      • Types of Croissants
        • Table Demographic Profile of U.S. Adult Croissant Consumers by Type of Croissant: Fresh, and Frozen, 2005
      • Croissant Brands
        • Table Demographic Profiles of U.S. Adult Croissant Consumers by Brand: Pillsbury, and Sara Lee, 2005
    • Attitudinal Statements
      • Diet and Health Consciousness
        • Table Attitudes of U.S. Bread Consumers toward Diet and Health by Type of Bread, 2005
  • Trends
    • Overview
      • Low Carb Fizzles
      • Growing Preference for Whole Wheat Breads
      • Whole Grain Breads Tastier
      • High Fiber Plays Important Role in Healthy Breads
      • American Nutritional Guidelines
      • Marketers Tout Multiple Health Claims
      • Breads with `No Trans-Fats'
      • Organic Has Meaning, Natural May Not
      • High Omega-3 Breads
      • Breads Go Upscale
      • Specialty Breads/Artisan Breads Retain Niche Audience
      • Bakery Cafes Emphasize Health
      • Brands Target Kids
      • Flavor Profiles
      • Cinnamon and Raisins Still Popular
      • Garlic Features on Popular List
  • Selected Addresses

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