This Packaged Facts study analyzes the dynamic $6 billion U.S. market for bottled water, which starts the new millennium as the fastest growing sector of the overall U.S. beverage market. This comprehensive report covers both trends and sales data for distilled, carbonated, and non-carbonated water, as well as commercial and home delivery of bottled water; and such related products as water filtration devices, water softeners, and germicidal tablets. Coverage includes marketer and brand shares based on Information Resources, Inc.'s InfoScan sales-tracking data. The report profiles leading marketers, and dissects the competitive situation, provides product descriptions, and details new product trends, advertising and promotional activities, and projects segment sales to the year 2006. The report also includes detailed consumer demographic profiles based on Simmons Market Research Bureau data.
Scope And Methodology
As noted, supermarket, drugstore, and mass merchandiser sales shown in this report are based on data provided by Information Resources, Inc. Estimated retail sales for the commercial/home delivered water market are based on published data in trade journals. Data for the consumer tables were provided by Simmons Market Research Bureau.
Trade publications that were among the main sources of information included Advertising Age, AdWeek, American Demographics, Beverage Digest, Beverage Industry, Beverage World, Brandweek, Chain Drug Review, Chemical Market Reporter, Convenience Store News, Dairy Field, Discount Store News, Drug Store News, Food Engineering & Ingredients, Lookout–Foods, Marketing to Women, Natural Foods Merchandiser, Packaging Digest, Packaging Week, Product Alert, Restaurants & Institutions, Restaurant Hospitality, Supermarket News, The Licensing Letter, Waste News, and Water World.
Also used were a variety of regional, national, and international newspapers, such as the Cleveland Plain Dealer, Denver Post, Florida Times–Union, Globe & Mail, Indianapolis Star, New York Times, and Wall Street Journal. In addition, the main trade association for the water industry, the International Bottled Water Association, was a source of information as were the Commerce Department, the Department of Agriculture, and the Food and Drug Administration.
Bottled water consumption reached 5 billion gallons in 2000, largely due to concerns over water safety
New York, November 1/PRNewswire – By some estimates, bottled water will replace coffee and tea as the second largest beverage product category behind soft drinks in 2004. According to The U.S. Market for Bottled and Enhanced Water, the latest report from Packaged Facts now available on MarketResearch.com, the bottled water market is currently experiencing a period of pronounced growth that shows little sign of slowing.
Potability and portability have both played an enormous role in this tremendous upswing in the demand for bottled water. The U.S. Market for Bottled and Enhanced Water states that consumer awareness about arsenic levels in the water supply, as well as concerns about municipal water purification programs, have created the publicly held perception that tap water is unsafe. The report also pinpoints portability as a growth factor in the market. The health benefits of drinking water have been well–publicized in recent years and more and more people are making it a habit to stay well–hydrated during the day, making bottled water a constant companion, and, in some cases, a fashion accessory.
”Consumer awareness is driving this market on many different levels,“ said Meg Hargreaves, VP of Research Publishing for MarketResearch.com. ”The public has questions about the quality of public water supplies and we are attuned to health and hydration issues. Drinking bottled water is an easy and convenient way to deal with both these concerns.“
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