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Bird Products: U.S. Pet Market Trends and Opportunities

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Bird Products: U.S. Pet Market Trends and Opportunities
features in-depth analysis of the sale of products and foods designed for pet birds through all channels in the U.S. market, focusing on the key segments driving the market and highlighting sales trends. The report covers sales of food, cages, cage accessories, and more. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.


  • Executive Summary
    • Market Overview
      • Table U.S. Retail Sales of Bird Products: 2015 vs. 2016 vs. 2021 (dollars in millions)
      • Food and Treat Sales Capture Three-Quarters of Market
        • Table Bird Product Sales by Segment, 2015-2016 (million $ & percent)
      • Pet Specialty Chains Lead in Channel Sales, but Mass Merchandisers Most Popular
      • Pet Specialty Leaders
      • Top Marketers in Mass Markets
      • Top Trends
      • Ownership Trends
        • Table Bird Ownership Trends, 2013-2017 (000 households & percent)
      • Opportunity: Online Increasingly Important for Bird Product Sales
      • Opportunity: Supplements and Health Products
      • Opportunity: Hispanic Families Key Bird Owners
  • Bird Products
    • Chapter Highlights
    • The Market
      • Table U.S. Retail Sales of Bird Products: 2015 vs. 2016 vs. 2021 (dollars in millions)
      • Food and Treat Sales Capture Three-Quarters of Market
        • Table Bird Product Sales by Segment, 2015-2016 (million $ & percent)
      • Pet Specialty Chains Lead Channel Sales but Mass Merchandisers Most Popular
      • Opportunity: Online Increasingly Important for Bird Product Sales
    • The Marketers
      • Pet Specialty Leaders
      • Top Marketers in Mass Markets
    • The Products
      • New Foods and Treats
      • Toys
      • Opportunity: Supplements and Health Products
      • Cages and Cage Accessories
    • The Consumer
      • Ownership Trends
        • Table Bird Ownership Trends, 2013-2017 (000 households & percent)
      • Opportunity: Hispanic Families Key Bird Owners
        • Table Key Demographics of Bird Ownership, 2017 (000 households, percent, &index)
      • Multiple Birds
        • Table Ownership of Multiple Birds, 2017 (000 households & percent)
      • One-Quarter of Bird Owners Only Have Birds as Pets
      • Bird Ownership by Region

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