This report from Packaged Facts analyzes the $4.5-billion U.S. retail market for bicycles, bicycle components, and bicycle accessories. The study delineates the strategies and products that marketers are developing to consolidate gains and the impact at the distribution and retail level. Find out what big wheels such as Huffy and Trek are doing to compete against specialty firms and aggressive low-end importers; how the Internet is transforming the market; and how the sport is expanding beyond the traditional demographic segments. Individual sections are available.
Scope And Methodology
This report covers bicycles, parts, and accessories sold in the United States through retail outlets such as mass merchants, specialty bike dealers, and mail order. Excluded from this study are motorized cycles, tricycles and toy bikes (with wheel di-ameters under 12"), unicycles, industrial bikes, stationary exercise bikes, sports eye-wear (covered by Packaged Facts' The U.S. Market for Eyewear, July 1997), sports food and nutrition products (covered by Packaged Facts' The U.S. Market for Sports Nutrition Products, July 1997), and bicycle maintenance and repair services. Packaged Facts divides the bicycle market into two categories: bicycles, and bicycle parts and accessories.
The information contained in this report was obtained from both primary and secondary research. Primary research consisted of marketer interviews and on-site ex-amination of the retail milieu. Secondary research entailed culling information from various sources, including government data, trade and consumer publications, and company literature. To arrive at reliable estimates for the size and growth of the mar-ket, Packaged Facts has drawn upon bicycle unit sales data from the Bicycle Manufac-turers Association (BMA) and from Huffy Bicycles, and on wholesale unit and dollar shipment data for bicycles, parts, and accessories from the Bicycle Wholesale Distribu-tors Association (BWDA). Packaged Facts has supplemented these data with informa-tion from additional industry associations, particularly the National Bicycle Distributors Association (NBDA), and from coverage of market sales and trends in the trade press. Figures provided on national consumer advertising expenditures by individual market-ers are based on Competitive Media Reporting (CMR) data, as reported in the trade press. The analysis of consumer demographics in based on Simmons Market Research Bureau data for fall 1996, based on a sample of 21,594 adults.