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The U.S. Bath and Shower Care Market

This Packaged Facts report examines the $1.7 billion retail market for bath and shower care products, covering mass and specialty products, marketers, and outlets, and encompassing four distinct categories: Body Washes, Bath Additives, After-Bath Products, and Specialty Bar Soaps. Featuring extensive sales and consumer data, the report focuses on how market-defining trends, heavy new product activity, soothing ingredients, and product multifunctionality are helping to push dollar sales in this market even higher. Also covered are key marketing, new product, and advertising and promotion trends, with profiled marketers ranging from direct sellers like Avon, to specialty retailers like Body Shop, to prestige marketers like Estee Lauder, to mass-market mainstays like Procter & Gamble and Dial.


Advances in Formulations to Push Bath and Shower Products Over $3.7 Billion

New York, August 15/PRNewswire - As the market for bath and shower products slumped through 2001, marketers were busy preparing rebound strategies for 2002. According to The U.S. Bath and Shower Care Market, the latest report from Packaged Facts now available on MarketResearch.com, new developments in technology and multifunctionality have the market for bath and shower care poised for growth. If successful, the changes in product, distribution, and retail tactics will pull the market out of its temporary decline and result in a 7.4% compound annual growth rate, producing an overall market value of over $3.7 billion by 2006.

Comparing the state of the market to that of the skincare market in the early 1990’s, The U.S. Bath and Shower Care Market claims that new bath and shower products will proliferate as natural and cosmeceutical ingredients gain legitimacy in the mass market. Proof that cosmeceutical products actually work, combined with an older, wealthier national demographic will create a shift toward premium products.

“The introduction of such ingredients as alpha-hydroxy acids revolutionized the skincare industry,” said Don Montuori, Acquisitions Editor for Packaged Facts. “We are about to see a similar turning point in the bath and shower category, but one that will be further magnified by the fact that far more households use these products than use skincare products.”

The U.S. Bath and Shower Care Market provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The report also includes historical sales data, as well as market projections through the year 2006.

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  • Executive Summary
    • Scope And Methodology
      • Scope Of Report
      • Report Methodology
    • The Market
      • Retail Sales To Near $3.8 Billion By 2006
        • Table Total U.S. Retail Sales Of Bath And Shower Care Products By Category, 1997-2006
      • Baby Soap The Larger Specialty Soap Segment
      • Body Washes Account For 45% Of Retail Sales
      • Technology, Multifunctionality Will Take Market To New Heights
      • Expanding Distribution
    • The Marketers
      • Marketers Widely Varied
      • Unilever Dominates Ranks Of Mass Marketers
      • Specialty Marketers
      • Direct-Sales Outfits
      • Department Store Marketers
      • Women's Bath Gift Set Rankings
      • Pursuing Growth Across Market Lines
      • Big Cross-Category Expansion On The Horizonfor Major Mass Marketers
      • The Rising Tide Of Private Label
      • Playing Catch-Up On The Internet
      • Direct-Sellers Going Retail, Led By Avon
      • Prestige Department Store Cosmetics/Personal Carebusiness a Sinking Vessel?
    • Marketing Dynamics
      • Crossing Categories And Classes, With E-Commerce Up Front
      • Megabranding Alive And Well
      • New Product Introductions In The Hundreds
      • Superfunctional The Next Big Thing?
      • Demographic Targeting Focused On Babies, Kids, Men
    • Retail Dynamics
      • Distribution Basics
      • Mass Outlets At 46% Of Market
      • Private Label At 18% Of Mass-Market Bubble Bath Sales
      • Retail Pricing: Skus And Gift Sets
      • Turf Wars And Bath Tubs
    • The Consumer
      • 77% Penetration Level For Liquid Soap/Body Wash
      • Basic Consumer Patterns
      • 22% Penetration Rate For Softsoap
      • Strong Minority Role
  • The Market
    • An Introduction To Bathing
      • Baths In Classical Cultures
      • Bathing Under a Cloud In The Dark Ages
      • Spa Spirit Revives The Bath
      • Bathing American Style
      • Reasons For Bathing
      • The Fifth Reason To Bathe: Convenient Skincare
    • Product Classification
      • Four Product Categories
      • Multifunctional Products
      • Products Also Classified By Distribution Class
    • Product Ingredients And Packaging
      • The Basics
      • Cleansing Ingredients
      • Moisturizing Ingredients
      • Specialty Ingredients
      • Aromatherapy Products
      • Scents And Fragrances
      • Cosmeceuticals Fly Under Fda Radar
      • Product Packaging And Gift Sets
    • Market Size And Growth
      • Methodology For Sales Estimates
      • Retail Market At $2.6 Billion In 2001
        • Table Total U.S. Retail Sales Of Bath And Shower Care Products, 1997-2001
      • Body Wash Responsible For Most Growth, Based On 11% Annual Gains
        • Table Total U.S. Retail Sales Of Bath And Shower Care Products By Category, 1997 Vs. 2001
      • Direct-Sales Class Posts Highest Growth Rate Spurred By Rising Internet Sales
        • Table Total U.S. Retail Sales Of Bath And Shower Care Products By Distribution Class, 1997 Vs. 2001
      • Three-Channel Mass-Market Sales At $770 Million
        • Table U.S. Mass-Market Sales Of Bath And Shower Care Products By Category, 1997-2001
      • Baby Soap The Larger Specialty Soap Segment
        • Table U.S. Mass-Market Sales Of Specialty Soap By Segment: Baby Vs. Adult, 1997-2001
      • Women's Bath Gift Sets a $300 Million Business At Mass
    • Market Composition
      • Body Washes Account For 45% Of Retail Sales
      • Liquid Is Primary Additives Form
      • Kids Products One-Tenth Of Mass-Market Sales
      • Mass Outlets Maintain Nearly Half Of Sales
      • Mass Merchandisers Dominate Mass-Market Sales, But Future Trends May Favor Drugstores
      • Southern Households Comprise 37% Of Liquid Soap Users
        • Table Regionality Of Household Purchasing Of Liquid Soap/Body Wash: Adults Vs. Women, 2001
      • Asians Are Prime Consumers
        • Table Household Usage Of Liquid Soap/Body Wash By Race/Ethnicity: Adults Vs. Women, 2001
      • Usage Rates Decline With Age
        • Table Household Usage Of Liquid Soap/Body Wash By Adult Age Bracket: Adults Vs. Women, 2001
        • Table Household Usage Of Liquid Soap/Body Wash By Household Size: Adults Vs. Women, 2001
    • Factors To Market Growth
      • Technology, Multifunctionality Will Take Market To New Heights
      • Good Demographics, From Boomers To Babies
        • Table Projected U.S. Population By Age Bracket, 2000-2010
        • Table Population Projections For Selected U.S. Racial Populations, 2000-2020 (In Thousands)
      • Cocooning, Wellness, And Home Spa/Aromatherapy Trends Likely To Gain Momentum Post 9-11
      • Marketing Product Benefits
      • Expanding Distribution
      • Aggressive In-Store Retailing
      • Lower Priced Private Labels Could Moderate Overall Results
    • Projected Market Growth
      • Retail Sales To Near $3.8 Billion By 2006
        • Table Projected Total U.S. Retail Sales Of Bath And Shower Care Products, 2001-2006
      • Body Wash Category Will Post Double-Digit Gains
        • Table Projected Total U.S. Retail Sales Of Bath And Shower Care Products By Category, 2001-2006
      • Specialty Store And Direct-Sales Classes To Lead
        • Table Projected Total U.S. Retail Sales Of Bath And Shower Care Products Market By Class, 1997 Vs. 2001
  • The Marketers
    • Marketeroverview
      • Marketers Widely Varied
      • Four Classes Of Marketers Based On Channel Of Distribution
      • Unilever Dominates Ranks Of Mass Marketers
      • Johnson & Johnson Big On Babies-But That's Not All
      • Procter & Gamble: In With Clairol Herbal Essences, Out With Ivory Moisture Care
      • Colgate-Palmolive, Coty, And Dial Constitute Second Tier
      • Secondary Mass-Market Players
      • Smaller Mass Players Often Single-Category Focused
      • Specialty Marketers
      • Direct-Sales Outfits
      • Department Store Marketers
        • Table U.S. Bath And Shower Care Products Market:Selected Marketers And Brands, 2002 Part 1
        • Table U.S. Bath And Shower Care Products Market:Selected Marketers And Brands, 2002 Part 2
        • Table U.S. Bath And Shower Care Products Market:Selected Marketers And Brands, 2002 Part 3
        • Table U.S. Bath And Shower Care Products Market:Selected Marketers And Brands, 2002 Part 4
        • Table U.S. Bath And Shower Care Products Market:Selected Marketers And Brands, 2002 Part 5
        • Table U.S. Bath And Shower Care Products Market:Selected Marketers And Brands, 2002 Part 6
        • Table U.S. Bath And Shower Care Products Market:Selected Marketers And Brands, 2002 Part 7
        • Table U.S. Bath And Shower Care Products Market:Selected Marketers And Brands, 2002 Part 8
        • Table U.S. Bath And Shower Care Products Market:Selected Marketers And Brands, 2002 Part 9
    • Marketerandbrandshares
      • Methodology
      • Unilever Accounts For One-Quarter Of Mass-Market Sales
      • Unilever Owns One-Third Of Body Wash Category
      • Body Wash Winners And Losers
      • Johnson & Johnson Claims Two-Thirds Of Baby Soap Sales
      • Unilever Leads Adult Specialty Soap Segment
      • New Entrants Cause Big Share Shifts In Adult Specialty Soap Marketer Rankings
      • Private Label Represents One-Fifth Of Mass-Market Bath Additives
      • Minnetonka Bucks Negative Growth Trend And Climbs To Number Two In Bath Additives
      • Coty Also Tops In After-Bath Category
      • Women's Bath Gift Set Rankings
      • Specialty, Direct, And Department Store Marketer Rankings
        • Table Marketer Shares Of U.S. Mass-Market Sales Of Bath And Shower Care Products, 2001
        • Table Marketer And Brand Shares Of U.S. Mass-Market Sales Of Body Wash, 2000 Vs. 2001
        • Table Marketer And Brand Shares Of U.S. Mass-Market Sales Of Baby Soap, 2000 Vs. 2001
        • Table Marketer And Brand Shares Of Mass-Market Sales Of Adult Specialty Soaps, 2000 Vs. 2001
        • Table Marketer And Brand Shares Of U.S. Mass-Market Sales Of Bath Additives, 2000 Vs. 2001
        • Table Company Ranking By U.S. Mass-Market Sales Of Women's After-Bath Fragrances, 2001
    • Competitivesituation
      • Pursuing Growth Across Market Lines
      • Discontinued Products Bespeak Tougher Times
        • Table U.S. Bath And Shower Care Products Market:Discontinued Products As Of 2002
      • Market Consolidation And M&A
      • Big Cross-Category Expansion On The Horizon For Major Mass Marketers
        • Table Marketer Penetration Of U.S. Bath And Shower Care Products Market By Category Share, 2001
      • Specialty Soaps At Mass:Baby Segment May Be Brighter Star
      • The Rising Tide Of Private Label
        • Table U.S. Mass-Market Sales Of Private-Label Bath And Shower Care Products By Selected Categories, 1997 Vs. 2001
      • Scaling-Up Specialty Retailers Leaving Middle-Market Gap?
      • Direct-Sellers Going Retail, Led By Avon
      • Prestige Department Store Cosmetics/Personal Care Business a Sinking Vessel?
    • Competitiveprofile:Alberto-Culverco.
      • Corporate Overview
      • St. Ives Launches Natural Body Washes
      • The Current Line-Up
      • Scent And Self-Indulgence
    • Competitiveprofile:Andrewjergensco.(Kaocorp.)
      • Corporate Overview
      • A Pioneering Tradition
      • Special-Benefit Focus
    • Competitiveprofile:Americanyardley Oflondon,Inc. (Wellapersonalcareofnorth America/ Cosmopolitancosmetics)
      • Corporate Overview
      • The Yardley Bath Shoppe
      • Private Label For Carter's
    • Competitiveprofile:Avonproducts,Inc.
      • Corporate Overview
      • Moving Toward Megabrands
      • A Prolific Producer
    • Competitiveprofile:Bath&Bodyworks (Limitedbrands,Inc.)
      • Corporate Overview
      • From Heartland To Spa
      • Aromatherapy Business Projected At $500 Million
    • Competitiveprofile:Thebodyshopinternationalusa (Thebodyshopinternationalplc)
      • Corporate Overview
      • The Body Shop In America
      • Foods Stories And International Slant
    • Competitiveprofile:Burt'sbees,Inc.
      • Corporate Overview
      • Product Line-Up
      • Baby And Bath
    • Competitiveprofile:Colgate-Palmoliveco.
      • Corporate Overview
      • Extension Of Softsoap To Body Washes
      • Current And New Softsoap Body Washes
    • Competitiveprofile:Coty,Inc. (Reckittbenckiserplc)
      • Corporate Overview
      • Bringing You Back With Calgon
      • New Age Aromatherapy With Healing Garden
      • The Benefits Of Spa Theraphy
    • Competitiveprofile:Thedialcorp.
      • Corporate Overview
      • A Spin With Sarah Michaels And Freeman Cosmetics
      • Dial Body Washes And Shower Creams
      • Tone Body Washes
    • Competitiveprofile:Esteelaudercos.,Inc.
      • Corporate Overview
      • Brands Lines And Acquisition Strategies
      • Bath & Shower Offerings
    • Competitiveprofile:Gerberproductsco. (Novartisag)
      • Corporate Overview
      • The Gerber Wellness Line
      • Gerber Vs. J&J
    • Competitiveprofile:Johnson&Johnson
      • Corporate Overview
      • Bathcare For Adults
      • New Landscape And Natural Ingredients In Babycare
      • J&J Vs. Gerber
      • Johnson's Kids Casts a Spell Over Bath Time
    • Competitiveprofile:Landerco.,Inc.
      • Corporate Overview
      • Geared To Customers:Private Label
      • Recent Introductions
    • Competitiveprofile:Playtexproducts,Inc.
      • Corporate Overview
      • The Venerable Mr. Bubble
      • The Acquisition Of Baby Magic
    • Competitiveprofile:Theprocter&Gambleco.
      • Corporate Overview
      • Body Wash Extensions From Stable Of Brands
      • Olay Body Washes
      • Ohm By Olay:Body And Soul
      • Zest Invigorating Body Washes:Body And Mind
    • Competitiveprofile:Sarahmichaels,Inc. (Thehathigroup)
      • Corporate Overview
      • The Sarah Michaels Line
      • Freeman Cosmetics
      • San Francisco Soap And Simply Be Well
    • Competitiveprofile:Unilever
      • Corporate Overview
      • Three Major Bath And Shower Divisions
      • The ``Path To Growth'' Strategy
      • Dove And Dove Nutrium: From Beauty Wash To Age-Defying
      • Lever 2000:All In The Family
      • Vaseline Body And Shower
      • Suave And Suave Naturals Body Washes: For Experiential Consumers
    • Competitivebriefs
      • Aubrey Organics
      • Beiersdorf Ag
      • Belae Brands, Inc.
      • Caswell-Massey Company Ltd.
      • Crabtree & Evelyn Ltd.
      • Dr. Bronner's Magic Soaps
      • Garden Botanika, Inc. (Schroeder & Tremayne, Inc.)
      • Kiss My Face Corp.
      • L'Oreal Usa, Inc.
      • Mary Kay, Inc.
      • Minnetonka Brands, Inc.
      • Parfums De Coeur Ltd.
      • Revlon, Inc.
      • Terranova (A.K.A. Saunders, Inc.)
  • Marketing Dynamics
    • Marketing And New Product Trends
      • Crossing Categories And Classes, With E-Commerce Up Front
        • Table Selected E-Commerce Websites For Bath And Shower Care Products, 2002
      • Megabranding Alive And Well
      • Megabranding Bolstered By R&D
      • New Product Introductions In The Hundreds
      • Superfunctional The Next Big Thing?
      • Demographic Targeting Focused On Babies, Kids, Men
      • Babies Products a Natural
      • Kids Products Span Up To Tweens, Teens, And Beyond
      • Licensing Strong, With Major Food Brands Entering
      • Men's Market a Sleeping Giant?
      • Ethnic-Specific Products An Area To Watch
      • Cosmeceuticals Crossing Over Into Bath And Shower, With Vitamins As Principal Ingredients
      • Selling Wellness: Aromatherapy And Spa Products
      • The Botanical Buzz: From Fruits And Flowers To Herbs And Algae
      • Deep Sea Ingredients
      • Food Ingredients Spice Up Therapeutic Appeal
      • Cruelty Free a Prestige Standard
      • Specialty Bar Soaps The Height Of Luxury
      • What's In a Name
      • Private Label Making Inroads
      • Gifting Trend Still Going Strong
        • Table U.S. Bath And Shower Care Products Market: Selected Marketers And Brands, 2002 Part 1
        • Table U.S. Bath And Shower Care Products Market: Selected Marketers And Brands, 2002 Part 2
        • Table U.S. Bath And Shower Care Products Market: Selected Marketers And Brands, 2002 Part 3
        • Table U.S. Bath And Shower Care Products Market: Selected Marketers And Brands, 2002 Part 4
        • Table U.S. Bath And Shower Care Products Market: Selected Marketers And Brands, 2002 Part 5
        • Table U.S. Bath And Shower Care Products Market: Selected Marketers And Brands, 2002 Part 6
        • Table U.S. Bath And Shower Care Products Market: Selected Marketers And Brands, 2002 Part 7
        • Table U.S. Bath And Shower Care Products Market: Selected Marketers And Brands, 2002 Part 8
        • Table U.S. Bath And Shower Care Products Market: Selected Marketers And Brands, 2002 Part 9
        • Table U.S. Bath And Shower Care Products Market: Selected Marketers And Brands, 2002 Part 10
        • Table U.S. Bath And Shower Care Products Market: Selected Marketers And Brands, 2002 Part 11
    • Consumer Advertising And Promotion
      • $83 Million In 2001 Advertising Expenditures
      • Advertising Spending Down By Half
      • Johnson & Johnson And Procter & Gamble Account For Two-Thirds Of Advertising Total
      • Other Million-Dollar-Plus Spenders
      • Body/Baby Washes Are Main Beneficiaries
      • Media Placement
      • Websites Supplement Traditional Media
      • Products Positioned On Performance And Personal Appearance
      • New Products/ Line Extensions a Frequent Focus
      • Magazine Ads Dress It Up
      • Spinning The Moisturizing Theme
      • Touting Vitamins And Special Ingredients
      • Secondary Positionings: Refreshment, Family Appeal, Value
      • Advertising Often Linked To Promotion
      • Bath/Shower Among Most-Couponed Categories
      • Trial Sizes And Bonus Sizes
      • Prestige Brands Bank On "Targeted Sampling" Via Hotels
      • Sweepstakes And Merchandise Offers
      • On The Web
      • Good Pr
      • Samples Of Consumer Advertising
    • Trade Advertising And Promotion
      • Co-Op Advertising Allowances
      • Promotions Are Standard
      • Trade Shows
  • Retail Dynamics
    • Retail Overview
      • Distribution Basics
      • Mass Outlets At 46% Of Market
        • Table Share Of U.S. Bath And Shower Care Products Market By Distribution Class, 1997 Vs. 2001
      • Prime Beauty Care Buyers Favor Specialty Stores
      • The Role Of Private Label
      • Private Label At 18% Of Mass-Market Bubble Bath Sales
        • Table The U.S. Mass Market For Bath And Shower Care Products: Branded Vs. Private-Label Share Of Sales By Product Classification, 2001
      • Private-Label Bubble Bath At 61% Of Name-Brand Prices
        • Table The U.S. Mass Market For Bath And Shower Care Products: Branded Vs. Private-Label Price/Volume By Product Classification, 2001
      • Retail Pricing: Skus And Gift Sets
        • Table U.S. Bath And Shower Care Products Market: Retail Prices For Selected Products, 2002 Part 1
        • Table U.S. Bath And Shower Care Products Market: Retail Prices For Selected Products, 2002 Part 2
        • Table U.S. Bath And Shower Care Products Market: Retail Prices For Selected Products, 2002 Part 3
        • Table U.S. Bath And Shower Care Products Market: Retail Prices For Selected Products, 2002 Part 4
    • Retail Focus: Cross-Channel Competition
      • Turf Wars And Bath Tubs
      • Wal-Mart Anchors Mass-Market Share
      • Drugstores Bulk Up With Private Label
      • Keeping It New At Specialty Outlets
      • 18.5% Jump For Liquid Soap In Natural Supermarkets
      • Department Stores Vs. The Competition
      • New Roles For Direct Sales
      • Surf's Up On The Internet
  • The Consumer
    • Consumer Overview
      • Note On Simmons Market Research Bureau Data
      • 77% Penetration Level For Liquid Soap/Body Wash
      • Basic Consumer Patterns
      • 22% Penetration Rate For Softsoap
        • Table Demographic Characteristics Favoring Household Use Of Liquid Soap/Body Wash, 2001
        • Table Demographic Characteristics Favoring Household Use Of Liquid Soap/Body Wash, 2001
        • Table Household Usage Rates For Selected Bath & Shower Care Products By Brands Used Most Often, 2001
    • Brand Focus: Liquid Soaps/Body Washes
      • Upscale Skew For Softsoap
      • Double-Sided Demographics For Other Brands
      • Strong Minority Role
        • Table Demographic Characteristics Favoring Household Use Of Liquid Soap/Body Wash By Brand Used Most Often: Softsoap, 2001
        • Table Demographic Characteristics Favoring Household Use Of Liquid Soap/Body Wash By Brand Used Most Often: Softsoap, 2001
        • Table Demographic Characteristics Favoring Household Use Of Liquid Soap/Body Wash By Brand Used Most Often: Jergens (Any), 2001
        • Table Demographic Characteristics Favoring Household Use Of Liquid Soap/Body Wash By Brand Used Most Often: Jergens (Any), 2001
        • Table Demographic Characteristics Favoring Household Use Of Liquid Soap/Body Wash By Brand Used Most Often: Lever 2000 (Any), 2001
        • Table Demographic Characteristics Favoring Household Use Of Liquid Soap/Body Wash By Brand Used Most Often: Lever 2000 (Any), 2001
        • Table Demographic Characteristics Favoring Household Use Of Liquid Soap/Body Wash By Brand Used Most Often: Neutrogena, 2001
        • Table Demographic Characteristics Favoring Household Use Of Liquid Soap/Body Wash By Brand Used Most Often: Neutrogena, 2001
    • Brand Focus: Body Washes
      • Blue-Collar Base For Mass-Market Body Washes
      • Stronger Skew To Singles
      • Southern Index Of 146 For Tone
        • Table Demographic Characteristics Favoring Household Use Of Body Wash By Brand Used Most Often: Caress, 2001
        • Table Demographic Characteristics Favoring Household Use Of Body Wash By Brand Used Most Often: Caress, 2001
        • Table Demographic Characteristics Favoring Household Use Of Body Wash By Brand Used Most Often: Olay, 2001
        • Table Demographic Characteristics Favoring Household Use Of Body Wash By Brand Used Most Often: Olay, 2001
        • Table Demographic Characteristics Favoring Household Use Of Body Wash By Brand Used Most Often: Dove, 2001
        • Table Demographic Characteristics Favoring Household Use Of Body Wash By Brand Used Most Often: Dove, 2001
        • Table Demographic Characteristics Favoring Household Use Of Body Wash By Brand Used Most Often: Dial, 2001
        • Table Demographic Characteristics Favoring Household Use Of Body Wash By Brand Used Most Often: Dial, 2001
        • Table Demographic Characteristics Favoring Household Use Of Body Wash By Brand Used Most Often: Suave, 2001
        • Table Demographic Characteristics Favoring Household Use Of Body Wash By Brand Used Most Often: Suave, 2001
        • Table Demographic Characteristics Favoring Household Use Of Body Wash By Brand Used Most Often: Clairol Herbal Essences, 2001
        • Table Demographic Characteristics Favoring Household Use Of Body Wash By Brand Used Most Often: Clairol Herbal Essences, 2001
        • Table Demographic Characteristics Favoring Household Use Of Body Wash By Brand Used Most Often: Lever 2000, 2001
        • Table Demographic Characteristics Favoring Household Use Of Body Wash By Brand Used Most Often: Lever 2000, 2001
        • Table Demographic Characteristics Favoring Household Use Of Body Wash By Brand Used Most Often: Zest, 2001
        • Table Demographic Characteristics Favoring Household Use Of Body Wash By Brand Used Most Often: Zest, 2001
        • Table Demographic Characteristics Favoring Household Use Of Body Wash By Brand Used Most Often: White Rain, 2001
        • Table Demographic Characteristics Favoring Household Use Of Body Wash By Brand Used Most Often: Tone, 2001
        • Table Demographic Characteristics Favoring Household Use Of Body Wash By Brand Used Most Often: Yardley, 2001
    • Brand Focus: Bar Soaps
      • African-American Index Of 241 For Avon
        • Table Demographic Characteristics Favoring Household Use Of Bar Soap By Brand Used Most Often: Avon, 2001
        • Table Demographic Characteristics Favoring Household Use Of Bar Soap By Brand Used Most Often: Avon, 2001
        • Table Demographic Characteristics Favoring Household Use Of Bar Soap By Brand Used Most Often: Yardley, 2001
        • Table Demographic Characteristics Favoring Household Use Of Bar Soap By Brand Used Most Often: Yardley, 2001
  • Addresses Of Selected Marketers

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