This Packaged Facts report examines the $1.7 billion retail market for bath and shower care products, covering mass and specialty products, marketers, and outlets, and encompassing four distinct categories: Body Washes, Bath Additives, After-Bath Products, and Specialty Bar Soaps. Featuring extensive sales and consumer data, the report focuses on how market-defining trends, heavy new product activity, soothing ingredients, and product multifunctionality are helping to push dollar sales in this market even higher. Also covered are key marketing, new product, and advertising and promotion trends, with profiled marketers ranging from direct sellers like Avon, to specialty retailers like Body Shop, to prestige marketers like Estee Lauder, to mass-market mainstays like Procter & Gamble and Dial.
Advances in Formulations to Push Bath and Shower Products Over $3.7 Billion
New York, August 15/PRNewswire - As the market for bath and shower products slumped through 2001, marketers were busy preparing rebound strategies for 2002. According to The U.S. Bath and Shower Care Market, the latest report from Packaged Facts now available on MarketResearch.com, new developments in technology and multifunctionality have the market for bath and shower care poised for growth. If successful, the changes in product, distribution, and retail tactics will pull the market out of its temporary decline and result in a 7.4% compound annual growth rate, producing an overall market value of over $3.7 billion by 2006.
Comparing the state of the market to that of the skincare market in the early 1990’s, The U.S. Bath and Shower Care Market claims that new bath and shower products will proliferate as natural and cosmeceutical ingredients gain legitimacy in the mass market. Proof that cosmeceutical products actually work, combined with an older, wealthier national demographic will create a shift toward premium products.
“The introduction of such ingredients as alpha-hydroxy acids revolutionized the skincare industry,” said Don Montuori, Acquisitions Editor for Packaged Facts. “We are about to see a similar turning point in the bath and shower category, but one that will be further magnified by the fact that far more households use these products than use skincare products.”
The U.S. Bath and Shower Care Market provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The report also includes historical sales data, as well as market projections through the year 2006.
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