Trends by Consumer Drivers
A Look Forward
Chef Speak: CCD Chefs’ Council® Voices
Food Beat, Inc.
After four years of exploring the food world, it was time to revisit the many trends identified and profiled in the Culinary Trend Mapping Report to see how they have moved along the Trend Map. Most of the trends spotted years ago have made the kind of progress the Report predicted. In addition, by tracking these trends over time, we have gained a greater understanding of the powerful consumer drivers that propel these trends up the Trend Map. This is important, because the drivers are the real factors behind what becomes the road map to future trends.
In this special issue, Where Are They Now: A Look Back, we explore trends in three consumer driver categories:
By grouping trends in this way, we can paint a clearer portrait of the power of consumer drivers.
Where Are They Now: A Look Back answers key questions about the foods, cooking methods and ingredients tracked over the past four years by the Culinary Trend Mapping Report, including:
As instructive as it is to look back, it’s equally interesting and useful to look ahead. And in this issue of the Culinary Trend Mapping Report, we tip our hand about exciting and emerging ingredients - on restaurant menus, at trade shows and in the pages of industry magazines that are starting to gain traction in the areas of health and wellness, ethnic foods and premium food trends.
The Culinary Trend Mapping Report is an indispensable tool for those whose job it is to stay abreast of what's hot - or what will be - in the food world!
Using the Center for Culinary Development’s (CCD) signature Trend Mapping technique, a validated method identifying which culinary trends are “gaining traction” and which are simply flashes in the pan, each report concentrates on a theme, or trend, that is affecting the food industry, and then looks at the emerging and established ingredients, cooking styles and products along the Trend Map that are driving this theme.
Each report is a 75+ page journal packed with trends, data, strategies and insights on the food industry that simply aren't available anywhere else.
Each Issue of the Culinary Trends Mapping Report
Additional features include:
Trend Mapping Trend Mapping is guided by the premise that major food trends pass through five distinct stages on their way to the mainstream:
Published bimonthly, the Culinary Trend Mapping Report is available for purchase as a single issue or a six-issue subscription.
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