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Artisan Foods: Culinary Trend Mapping Report

Artisan Foods: Culinary Trend Mapping Report

Artisan foods are everywhere, from their pervasive presence at large chain grocery store bakeries featuring in-house baked “artisan” loaves to fast casual chains such as Panera Bakery that have built an entire sandwich menu around freshly baked breads.

Food manufacturers and restaurant operators recognize that “artisan” has become another term for “quality.” 'Artisan' food evokes small producers making traditional foods by hand, treating production as a craft and putting great care into the outcome. Larger producers are able to capture the aura of artisan with rustic-looking products, distinctive ingredients, unique cooking methods and stories that connect products to consumers.

Artisan Foods: Culinary Trend Mapping Report explores the possibilities available in the world of artisan foods, and tracks some of the most exciting contemporary trends associated with this popular culinary segment.

Artisanal Food Trends Covered Include:

  • Local & Seasonal Eating — Many artisans source their ingredients from nearby farms or grow their own, making a concerted effort to only use what’s available and in season to create a high quality, fresh-tasting product. Consumers savor these regional specialties and unique flavors.
  • Homemade/Authentic — Artisan foods give consumers sustenance with a story featuring products that are more authentic and less conventional. For consumers it’s as much about nostalgia as it is about security in knowing they are feeding their families quality cuisine.
  • Flavor Adventure — Modern day artisans specialize and innovate on the traditional, producing savory and exotic ice creams, unusual types of cheese or specialized spirits to enliven and entice the palate.
  • Consumer Engagement — Like modern street food vendors, artisans make process part of their product, offering consumers a window into the traditions of the past.
  • Going Green — The current wave of artisan foodmakers is making the environment a priority, employing business strategies that minimize waste and negative impact on the earth. Reusable containers, compostable packaging and other eco-friendly practices allow consumers to be socially responsible while also enjoying an excellent product.

Artisan Foods: Culinary Trend Mapping Report is an indispensable tool for those whose job it is to stay abreast of what's hot - and what will be - in the food world.

The reports leverage the Center for Culinary Development’s (CCD) signature Trend Mapping technique, a validated method for identifying which culinary trends are gaining traction and which are simply flashes in the pan.

Each 65+ page journal is packed with trends, data, strategies and insights on the food industry that simply aren't available anywhere else.

Each Issue of the Culinary Trends Mapping Report

  • Identifies the maturity level of foods and ingredients according to CCD’s unique, proprietary 5-stage trend mapping process.
  • Concentrates on a theme that is affecting the food industry, and then looks at the emerging and established trends along the Trend Map that are shaping this theme.
  • Delves into these trends and what they mean for you and the manufacturing, retailing, and foodservice industries.
  • Gives strategic insight into how consumers are thinking of and reacting to new foods and ingredients.
  • Provides business know-how regarding opportunities, challenges, and ways to implement current trends into foodservice, retail, and packaged goods operations.
  • Presents a feature interview with a member chef from CCD’s exclusive 80+ member Chefs’ Council who offers expert analysis and unique perspective on a specific trend.

Artisan Food Trend Mapping

Trend Mapping is guided by the premise that major food trends pass through five distinct stages on their way to the mainstream:

  • Stage 1: The ingredient, dish and/or cooking technique appears at upscale dining establishments, ethnic and popular independent restaurants.
  • Stage 2: The item is featured in specialty consumer-oriented food magazines such as Bon Appetit plus retail stores such as Sur La Table that target culinary professionals and serious home cooks.
  • Stage 3: The item begins to appear in mainstream chain restaurants—Applebee's or Chili's—as well as retail stores such as Williams-Sonoma that target recreational cooks.
  • Stage 4: Publications such as Family Circle and Better Homes and Gardens pick up the buzz.
  • Stage 5: Finally, the trend makes its way to quick service restaurant menus and either starts to appear or gains increased mainstream presence on grocery store shelves.

Report Availability

Published bimonthly, the Culinary Trend Mapping Report is available for purchase as a single issue or a six-issue subscription.

Artisan Foods Grow Mainstream While Connecting Consumers to Values

New York, July 19, 2010 - In a time when many people feel increasingly distant from the means of production for what they eat, artisan foods carry inherent value by granting consumers an opportunity to know where their food comes from, to see the hands that made it and to understand how it is made.

Powering this artisan food trend are several important drivers that revolve around local and seasonal eating, a love of handmade and authentic food, a quest for exciting new flavors, a desire to engage with food and producers, and eco-consciousness, according to Artisan Foods: Culinary Trend Mapping Report from the Center for Culinary Development (CCD) and leading market research publisher Packaged Facts.

“Consumers, manufacturers, and restaurant operators all recognize that artisan is synonymous with quality when it comes to ingredients and preparation,” says Kimberly Egan, CEO of CCD. “The appeal lies in the stories that connect products to consumers which in turn offer deeper meaning and connects to personal values.”
Artisan food trends are emerging across all five stages of CCD’s Trend Map®,. They include:

  • Gastropubs: This hybrid breed of pub mixes a wide selection of often-artisanal beers and spirits with high-quality housemade comfort food and a casual, community-oriented atmosphere.   
  • Condiments, Preserved Foods & Heirloom Produce: These locally sourced and home-grown foods are made using traditional cultivation and preservation methods, bringing consumers closer to the sources of their food and appealing to eco-minded people seeking to go green.
  • Boutique Booze: Small-batch spirits appeal to consumers seeking liquor with diverse and unique flavors.
  • Handmade Ice Cream: Using old-fashioned methods and organic and local ingredients, these ice cream innovators offer extraordinary versions of a familiar favorite.
  • Butchery: “Rock star butchers” are raising interest in meat, hosting meat cutting classes and demonstrations while placing an emphasis on locally sourced and heritage options.
  • Artisan Pizza: An Italian classic turned American staple gets an artisan makeover, as pizzaiolos take the craft to a new level, perfecting wood-fired crust, incorporating more high-quality ingredients and going global with toppings.
  • Reinvented American Cheese: Indulgent, hand-crafted and all-natural, artisan cheese is easily incorporated into a diverse array of dishes or enjoyed on its own.

These exciting trends are redefining quality for consumers. The report highlights strategic applications relevant for food manufacturers and restaurant operators seeking to capture this excitement in new product development products.

The Culinary Trend Mapping Report is co-published by the Center for Culinary Development and Packaged Facts.

About the Center for Culinary Development - CCD is a full-service food and beverage strategic innovation company that successfully blends culinary creativity with consumer insights, trends and arketing expertise.

About Packaged Facts - Packaged Facts, a division of, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products.  Packaged Facts also offers a full range of custom research services.


Executive Overview
Why Artisan Foods? — Kimberly Egan
Executive Summary

Trend Summary
Stage 1 - Gastropubs
Stage 2 - Condiments, Preserved Foods & Heirloom Produce
- Boutique Booze
- Handmade Ice Cream
Stage 3 - Butchery
Stage 4 - Artisan Pizza
Stage 5 - Reinvented American Cheese

Chef Speak: CCD Chefs’ Council® Voices
Adrian Hoffman: The Craftsman Approach

Strategic Implications
Strategic Opportunities for Artisan Foods

Source List

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