The U.S. Market for First Aid and Sports Medicine Products This updated Packaged Facts report covers the nearly $3 billion U.S. market for first aid and sports medicine products, focusing on the increasing diversity of the product offerings, and the changing needs and preferences of consumers. Product innovation in the first aid market, from liquid bandages to an increasing array of “licensed products” for kids, coupled with the steady stream of older - and injured - weekend warriors are driving factors behind increasing sales in this market.
The report quantifies market size and growth, market composition, and factors influencing market growth, along with sales projections through 2008. The analysis of the competitive situation features marketer/brand share and new product introduction data, as well as profiles of leading and emerging competitors across retail sectors. Shifts in retail and consumer dynamics are tracked through Information Resources, Inc. (IRI), Simmons Market Research Bureau, and other sources of current sales and demographic data.
The information in The U.S. Market for First Aid and Sports Medicine Products is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the first aid/sports medcine market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.
What You’ll Get in this Report
The U.S. Market for First Aid and Sports Medicine Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for First Aid and Sports Medicine Products offers. The report addresses the following segments:
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
Scroll down to see a more detailed outline of the contents of this report.
How You Will Benefit from this Report
If your company is already competing in the first aid/sports medicine products market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for first aid and sports medicine products, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from published and trade sources, a detailed discussion of the consumer for first aid and sports medicine products based on Simmons data.
This report will help:
Chapter 1: Executive Summary
Chapter 2: The Overall Market
Chapter 3: The First Aid Products Market
Chapter 4: Sports Medicine Products
Chapter 5: Product and Market Trends
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