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The U.S. Market for First Aid and Sports Medicine Products


Attention: There is an updated edition available for this report.

This all-new Packaged Facts report covers the nearly-$2.6 billion U.S. market for first aid and sports medicine products, focusing on the increasing diversity of the product offerings, and the changing needs and preferences of consumers. The report quantifies market size and growth, market composition, and factors influencing market growth, along with sales projections through 2005. The analysis of the competitive situation features marketer/brand share and new product introduction data, as well as profiles of leading and emerging competitors across retail sectors. Shifts in retail and consumer dynamics are tracked through Information Resources, Inc. (IRI), Simmons Market Research Bureau, and other sources of current sales and demographic data.


Scope And Methodology

Market Parameters

First Aid Products

The first aid products market encompasses all retail mass-market, specialty, natural, and direct-sales items marketed distinctly as stand-alone, non-prescription, first aid products. This market consists of two categories: 1) first aid treatments, and 2) first aid accessories. The first aid treatments category consists of four segments: 1) ointments/antiseptics, 2) anti-itch products, 3) insect first aid products, and 4) smelling salts. The first aid accessories category consists of two segments: 1) tape, bandages, gauze, and cotton (considered one market segment for the purposes of this report), and 2) first aid kits.

Sports Medicine Products

The sports medicine products market encompasses all retail mass-market, specialty, and direct-sales items marketed distinctly as non-prescription sports medicine products designed to treat aches, pains, sprains, and other problems related to participation in sports or other activities. The sports medicine products market consists of two categories: 1) sports medicine accessories, and 2) sports medicine treatments. The sports medicine accessories category consists of two segments: 1) muscle and body support devices, and 2) heat and ice packs. As defined in this report, the sports medicine treatments category consists of external analgesics and rubs, including a variety of products marketed to ameliorate joint pain associated with arthritis; accordingly, this report uses the terms "sports medicine treatments" and "external analgesics and rubs" interchangeably.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research entailed consultation with industry sources and on-site examination of the retail milieu. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived sales figures from sources such as Information Resources, Inc. (IRI) InfoScan data and Supermarket Business consumer expenditure surveys. Figures provided on national consumer advertising expenditures are based on data (copyright 2000) from CMR, a Taylor Nelson Sofres company. The analysis of consumer demographics primarily derives from the Simmons Market Research Bureau (New York, NY) Fall 2000 consumer survey, based on 31,576 respondents.

How are increasing health care costs, natural formulations and active baby boomers all affecting the market for first aid and sports medicine products?

The First Aid and Sports Medicine industries are being quickly transformed by a number of complex factors. The U.S. Market for First Aid and Sports Medicine Products, the latest industry research from Packaged Facts, covers all of the dynamic elements which are effecting the market and makes sense of the varied trends the industry is experiencing. The report covers developments in many major areas and focuses on innovations made in each of these product areas:

  • First Aid Ointments/Antiseptics
  • Anti-Itch Products
  • Insect First Aid Products
  • First Aid Kits
  • Sports Medicine Accessories
  • Sports Medicine Treatments
  • Sports Medicine Formulations
  • Medicated and Therapeutic Products
  • Natural Formulations

The U.S. Market for First Aid and Sports Medicine Products will provide you with the necessary insight into your current and projected market to formulate on-target business plans, execute the right marketing strategies, and budget resources properly.

For example, read how:

  • The sports medicine market is shifting to accommodate the active lifestyles of the baby boomer generation.
  • Products and their packaging are increasingly being designed to appear kid-friendly.
  • Consumers used to making autonomous health care decisions are seeking high-tech products specifically suited to their health care concerns.
  • Shorter hospital stays and increasing health care costs are moving health care money to the drugstore and supermarket.

Representing over 600 hours of research, analysis and execution, The U.S. Market for First Aid and Sports Medicine Products is compiled from both primary and secondary data, including:

  • Industry trades
  • Company, government and industry research
  • Consultations with industry experts

The U.S. Market for First Aid and Sports Medicine Productsis now available through MarketResearch.com, the leading provider of global market intelligence products and services. With MarketResearch.com, you can purchase any report as a complete study, or buy discrete segments using the options below:

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Categories Covered:

  • First Aid Treatments
    • First Aid Ointments/Antiseptics
    • Anti-Itch Products
    • Insect First Aid Products
    • Smelling Salts
  • First Aid Accessories
    • Tape/Bandage/Gauze/Cotton
    • First Aid Kits
  • First Aid Formulations
    • Cremes and Sprays
    • Medicated and Therapeutic Products
    • Natural Formulations
    • Product Packaging
    • FDA Jurisdiction (Code of Federal Regulations)
  • Sports Medicine Accessories
    • Muscle/Body Support Devices
    • Heat/Ice Packs
  • Sports Medicine Treatments
    • External Analgesic Rubs
  • Sports Medicine Formulations
    • Materials and Substances
    • Cremes and Sprays
    • Medicated and Therapeutic Products
    • Product Packaging
  • FDA Jurisdiction (Code of Federal Regulations)

Companies Profiled/Discussed:

  • 3M Corp.
  • Abbott Laboratories, Inc.
  • Bayer Consumer Health Division
  • Becton Dickinson Consumer Products
  • Beiersdorf
  • Chattem, Inc.
  • Combe, Inc.
  • Johnson & Johnson
  • Kendall Futuro Co.
  • Mentholatum Co.
  • Novartis Consumer Health
  • Parke-Davis & Co.
  • Pfizer, Inc.
  • S. C. Johnson & Son, Inc.
  • Schering-Plough
  • Thompson Medical Co., Inc.
  • Tru-Fit Marketing Corp., Inc.
  • Upjohn Co.
  • Warner Wellcome

Issues Addressed:

  • Mergers and acquisitions
  • Regulatory environment
  • Consumer attitudes
  • Demographic data
  • Market share
  • Advertising and promotion trends
  • Advertising expenditures
  • Sales by distribution channel

Tables and Graphs:

  • Product Breakouts by Category
  • U.S. Sales by Category
  • Product Introduction by Category
  • Share of Market by Category, Outlet
  • Select Marketers by Brand Line & Product

Press Release

Aging But Active Baby Boomers, Rising Health Care Costs Drive Growth in First Aid and Sports Medicine Market

New York, September 21/PRNewswire – The latest publication from Packaged Facts, available at MarketResearch.com, The U.S. Market for First Aid and Sports Medicine Products, outlines several factors that are expected to drive the market over the course of the next few years. According to the report, baby-boomers are staying active longer than adults of previous generations. Aches and strains in aging muscles have driven demand for first aid and sports medicine products to new highs, and will, along with several other factors, propel the market to $2.6 billion in annual sales by 2005.

Rising healthcare costs are also identified by The U.S. Market for First Aid and Sports Medicine Products as a factor in the increase of home medical care product use. “People are taking medical matters into their own hands,” said Meg Hargreaves, VP of Research Publishing for MarketResearch.com. “Consumers are opting to purchase first aid supplies and sports medicine products for use in the home rather than extending hospital stays or even visiting medical facilities at all.”

The new report also outlines the powerful consumer voice of the country’s youth as a considerable force in the market. “Children are demanding fun alternatives to plain taupe bandages,” said Hargreaves. “Marketers have been quick to understand the influence children have in the purchasing habits of their parents and have begun creating products that appeal specifically to children.”

The U.S. Market for First Aid and Sports Medicine Products provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging retail campaigns. The report also includes historical sales data, as well as market projections through the year 2005.

  • Executive Summary
    • Scope And Methodology
      • Market Parameters
      • Report Methodology
    • The Overall Market
      • Market Overview: Combined First Aid And Sports Medicine Sales Forecast To Reach $2.5 Billion In 2005
        • Table U.S. Retail Sales Of First Aid And Sports Medicine Products, 1996-2000
      • Marketer Overview: Consolidation, Fragmentation, And Cross-Over
    • The First Aid Products Market
      • Historical Overview
      • Diverse Demographics
      • First Aid Product Sales At $1.5 Billion In 2000
      • First Aid Treatments Form Larger Sales Category
      • Drugstores Control 37% Of Overall First Aid Product Sales
      • Factors To Market Growth
      • Mass Marketers Dominate
      • Private Label Is Strong
      • Marketing And New Product Trends
      • Consumer Advertising Expenditures
      • Drugstores Slip In Mass-Market Share
      • The Internet As Catalyst
      • First Aid Products Draw 56% Of Consumers
    • The Sports Medicine Products Market
      • Sports Medicine Sales At $594 Million In 2000
      • Sales Growth Stronger In Sports Medicine Accessories
      • Drugstores At 52% Of Overall Sales
      • Factors To Market Growth
      • Marketing And New Product Trends
      • Chattem And Pfizer Are Top Advertisers
      • Mass Merchandisers Meet Consumer Demand For Convenience
      • 6.5% Of U.S. Adults Suffer From Muscle Strains And Sprains
      • 46% Participate Regularly In Physical Fitness Programs
  • The Overall Market
    • Product And Regulatory Overview
      • First Aid Products
      • Sports Medicine Products
      • Fda Jurisdiction
    • Market Overview
      • Combined First Aid And Sports Medicine Sales Approach $2.1 Billion
        • Table U.S. Retail Sales Of First Aid And Sports Medicine Products, 1996-2000
      • First Aid Sales Approximately $1.5 Billion In 2000
      • First Aid Treatments At $879 Million
      • Sports Medicine Sales At $594 Million
      • Sports Medicine Accessories At $344 Million
      • First Aid Sales Through Major Mass Channels At $1.3 Billion
      • Sports Medicine Sales At $517 Million In Mass Market
      • Drugstores At 37% Of First Aid Product Sales
      • Drugstores At 52% Of Sports Medicine Sales
      • Seasonal Variation In First Aid Product Sales
      • Seasonality Of Sports Injuries
      • Factors To First Aid Market Growth
      • Factors To Sports Medicine Market Growth
      • First Aid And Sports Medicine Sales To Reach $2.5 Billion In 2005
        • Table Projected U.S. Retail Sales Of First Aid And Sports Medicine Products, 2000-2005
      • First Aid Market To Reach $1,768 Million By 2005
      • Sports Medicine Market To Reach $768 Million By 2005
    • The Marketer Overviews
      • Consolidation, Fragmentation, And Cross-Over
      • Johnson & Johnson #1 In First Aid
        • Table Marketer Shares Of U.S. Mass-Market First Aid Product Sales, 1999 Vs. 2000
      • Becton, Dickinson & Co. #1 In Sports Medicine
        • Table Marketer Shares Of U.S. Mass-Market Sports Medicine Product Sales, 2000
      • Beyond The Mass Market
        • Table Selected U.S. Marketers Of First Aid And Sports Medicine Products: Part A
        • Table Selected U.S. Marketers Of First Aid And Sports Medicine Products: Part B (129 Marketers)
        • Table Selected U.S. Marketers Of First Aid And Sports Medicine Products: Part C (129 Marketers)
  • The First Aid Products Market
    • Introduction
      • Scope Of Market
      • The Need For First Aid Products
      • Historical Overview Of Products
      • Diverse Demographics
    • Product Overview
      • Two Major Categories: Treatments And Accessories
      • Ointments/Antiseptics
      • Anti-Itch Products
      • Insect First Aid
      • Smelling Salts
      • Tape/Bandage/Gauze/Cotton
      • First Aid Kits
      • Product Packaging
      • Fda Jurisdiction
    • Market Size And Composition
      • First Aid Product Sales At $1.5 Billion In 2000
        • Table U.S. Retail Sales Of First Aid Products, 1996-2000
      • First Aid Treatments Form Larger Sales Category
        • Table U.S. Retail Sales Of First Aid Products By Category, 1999 Vs. 2000
      • Mass-Market Sales Near At $1.3 Billion In 2000
        • Table U.S. Mass-Market Sales Of First Aid Products By Category, 1996-2000
      • Treatments Account For Over Half Of Mass-Market Sales
      • Ointments/Antiseptics Lead Mass-Market Treatment Sales
        • Table U.S. Mass-Market Sales Of First Aid Treatments By Segment, 1996 Vs. 2000
      • Ointments/Antiseptics Account For 53% Of Treatment Sales
      • Tape/Bandage/Gauze/Cotton Accounts For Most Mass-Market Accessory Sales
        • Table U.S. Mass-Market Sales Of First Aid Accessories By Segment, 1996 Vs. 2000
      • Tape/Bandage/Gauze/Cotton Dominates Mass-Market Accessories Sales
      • Drugstores Control 37% Of Overall First Aid Product Sales
      • Drugstores At 44% Of Mass-Market Sales
      • Seasonality Of First Aid Product Sales
      • South The Prime Region
        • Table Consumer Usage Indices By Region: Selected First Aid Product/Antibiotic Remedy Types, 2000
    • Factors To Market Growth
      • Innovation Drives Tape/Bandage/Gauze/Cotton Sales
      • Kids Drive Adhesive Bandage Sales
      • The Boomer Effect
      • Self-Care Grows
      • The Convenience Factor
      • First Aid Education
      • Using The Internet To Educate Consumers
    • Projected Market Growth
      • Market To Near $1.8 Billion By 2005
        • Table Projected U.S. Retail Sales Of First Aid Products By Category, 2000-2005
    • Marketer Overview
      • Mass Marketers Dominate
      • Beyond The Mass Market
        • Table The U.S. First Aid Products Market: Selected Marketers And Brands: Part A
        • Table The U.S. First Aid Products Market: Selected Marketers And Brands: Part B
        • Table The U.S. First Aid Products Market: Selected Marketers And Brands: Part C
        • Table The U.S. First Aid Products Market: Selected Marketers And Brands: Part D
    • The Competitive Situation
      • Johnson & Johnson And Pfizer Lead Mass Market
      • 3M And Beiersdorf Form Second Tier
      • Four Companies Form Third Tier
      • Private Label Is Strong
        • Table Marketer And Brand Shares Of U.S. Mass-Market First Aid Product Sales, 1999 Vs. 2000
      • Pfizer Dominates First Aid Treatment Sales
        • Table Marketer Shares Of U.S. Mass-Market Sales Of First Aid Treatments Sales, 2000
      • Pfizer Is #1 Marketer Of Ointments/Aantiseptics
        • Table Marketer Shares Of U.S. Mass-Market Sales Of First Aid Ointments And Antiseptics Sales, 2000
      • Pfizer Also #1 Marketer Of Anti-Itch Treatments
        • Table Marketer Shares Of U.S. Mass-Market Sales Of Anti-Itch Treatment Product, 2000
      • Bayer Responsible For Almost Half Of Insect First Aid Sales
        • Table Marketer Shares Of U.S. Mass-Market Sales Of Insect First Aid Products, 2000
      • Almost One-Third Of Smelling Salt Sales Goes To Private Label
        • Table Marketer Shares Of U.S. Mass-Market Sales Of Smelling Salt Sales, 2000
      • Johnson & Johnson Dominates First Aid Accessories Market
        • Table Marketer Shares Of U.S. Mass-Market Sales Of First Aid Accessories Sales, 2000
      • Johnson & Johnson Leads Tape/Bandage/Gauze/Cotton Market
        • Table Marketer Shares Of U.S. Mass-Market Sales Of Tape/Bandage/Gauze/Cotton Sales, 2000
      • Johnson & Johnson #1 In First Aid Kit Sales
        • Table Marketer Shares Of U.S. Mass-Market Sales Of First Aid Kit Sales, 2000
    • Competitive Profile: 3M
      • Sales Of $17 Billion
      • 3M Competes In First Aid Market With Nexcare Brand
      • 3M Relies Heavily On Line Extensions
      • 3M Cuts Workforce By 7% In 2001
    • Competitive Profile: Bayer Corp.
      • Subsidiary Of German Conglomerate Bayer Ag
      • Competitor In Many First Aid Treatment Segments
      • Bactine Is #1 Insect First Aid Brand
    • Competitive Profile: Beiersdorf Ag
      • German Skincare Specialist
      • Third-Largest Marketer Of First Aid Accessories
      • Curad Products Feature Distinctive Attributes
    • Competitive Profile: Combe, Inc.
      • A Consumer Products Leader
      • Lanacane Is Popular Anti-Itch Treatment
      • Reformulations Of Lanacane Products
      • Natural Harmony Competes In Natural Market
    • Competitive Profile: Johnson & Johnson
      • Sales Of $29 Billion In 2000
      • Mass-Market First Aid Product Sales Of $293 Million
      • Band-Aid Is #1 Adhesive Bandage Brand
      • J&J Thrives On Innovation
      • Advanced Healing Line Debuts In 2000
      • 1999 Acquisition Of S.C. Johnson's Skincare Business
    • Competitive Profile: Pfizer, Inc.
      • Sales Nearly Double Through Warner-Lambert Acquisition
      • Acquisition Strengthens Pfizer's First Aid Products Portfolio
      • Neosporin Promoted Heavily
      • #1 Marketer Of Anti-Itch Products
      • Pfizer To Concentrate On Otc Products
    • Competitive Profile: Pharmacia Corp.
      • Sales Of $18 Billion In 2000
      • Popular Cortaid Faces Competition
      • $5 Million In Advertising Support For Cortaid In 2000
    • Competitive Profile: Schering-Plough Corp.
      • 2000 Sales Of $9.8 Billion
      • Schering-Plough Competes In Ointment And Antiseptic Market
    • Competitive Profile: Spenco Medical Corp.
      • Pioneer In "Moist Wound Care"
      • 2Nd Skin Debuts In United States In 1999
      • Mass-Market Sales Of $4 Million In 2000
      • Continual Promotion Of 2Nd Skin
    • Marketing And New Product Trends
      • Dizzying Differentiation In Bandages
      • Kids Drive Adhesive Bandage Sales
      • High Tech Meets First Aid
      • The Allure Of Aloe Vera
      • The New Wipes
        • Table The U.S. First Aid Products Market: Selected New Product Introductions, 2000-Summer 2001: Part A
        • Table The U.S. First Aid Products Market: Selected New Product Introductions, 2000-Summer 2001: Part B
        • Table The U.S. First Aid Products Market: Selected New Product Introductions, 2000-Summer 2001: Part C
    • Advertising And Promotion Trends
      • Methodology For Estimates Of Consumer Advertising Expenditures
      • Ad Spending On First Aid Products At $87 Million Annually
      • Johnson & Johnson And Pfizer Spends The Most
      • Three Marketers Spend $5 Million-$7 Million Each
      • Five Marketers Spend Between $1 Million And $3 Million
      • Ads Sell Benefits
      • Celebrities Pitch Products
      • Coupons And In-Store Promotions
      • Trade Advertising
    • Retail Dynamics
      • Distribution Basics
      • Mass Market Accounts For 85% Of Overall Sales
      • Drugstores Slip In Mass-Market Share
      • Drugstores Face Heated Competition
      • Combined Approach To Merchandising May Be Most Successful
      • Price Points From 50- To $40
      • Supermarket Margins Average About 33%
      • Private-Label Sales
      • The Internet As Catalyst
        • Table The U.S. First Aid Products Market: Representative Retail/Direct -Sales Price Points, 2000: Part A
        • Table The U.S. First Aid Products Market: Representative Retail/Direct -Sales Price Points, 2000: Part B
    • The Consumer
      • The Simmons Survey System
      • First Aid Products Draw 56% Of Consumers
      • Strong Female Skew
      • Variations By Formulation Type
      • 30% Use Neosporin
      • Demographics By Brand
        • Table Consumer Usage Rates: Selected First Aid Product/Antibiotic Remedy Classifications, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Usage Of First Aid Products/Antibiotic Remedies, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Usage Of First Aid Products/Antibiotic Remedies By Type: Ointments, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Usage Of First Aid Products/Antibiotic Remedies By Type: Creams, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Usage Of First Aid Products/Antibiotic Remedies By Type: Lotions/Liquids, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Usage Of First Aid Products/Antibiotic Remedies By Type: Sprays, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Usage Of First Aid Products/Antibiotic Remedies By Type: Gels, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Usage Of First Aid Products/Antibiotic Remedies By Type: Bath Treatments, 2000 (U.S. Adults)
        • Table Consumer Usage Rates: Selected First Aid Product/Antibiotic Remedy Brands, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Usage Of First Aid Products/Antibiotic Remedies By Brand: Neosporin, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Usage Of First Aid Products/Antibiotic Remedies By Brand: Benadryl, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Usage Of First Aid Products/Antibiotic Remedies By Brand: Cortizone, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Usage Of First Aid Products/Antibiotic Remedies By Brand: Caladryl, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Usage Of First Aid Products/Antibiotic Remedies By Brand: Polysporin, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Usage Of First Aid Products/Antibiotic Remedies By Brand: Bactine, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Usage Of First Aid Products/Antibiotic Remedies By Brand: Campho P-Phenique, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Usage Of First Aid Products/Antibiotic Remedies By Brand: Cortaid, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Usage Of First Aid Products/Antibiotic Remedies By Brand: Mycitracin (Band-Aid Plus), 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Usage Of First Aid Products/Antibiotic Remedies By Brand: Aveeno, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Usage Of First Aid Products/Antibiotic Remedies By Brand: Lanacane, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Usage Of First Aid Products/Antibiotic Remedies By Brand: Solarcaine, 2000 (U.S. Adults)
  • The Sports Medicine Products Market
    • Introduction
      • Scope Of Market
      • The Need For Sports Medicine Products
      • Common Sports Injuries
      • Historical Overview Of Products
    • Product Overview
      • Two Major Categories: Accessories And Treatments
      • Muscle And Body Support Devices Protect And Prevent
      • Heat And Ice Packs Simplify Injury Management
      • External Analgesics Mask Pain
      • Product Packaging
      • Fda Jurisdiction
      • Marketers Must Comply With Rigorous Manufacturing Standards
      • Ftc Jurisdiction
    • Market Size And Composition
      • Sports Medicine Sales At $594 Million In 2000
        • Table U.S. Retail Sales Of Sports Medicine Products, 1996-2000
      • Sales Growth Stronger In Sports Medicine Accessories
        • Table U.S. Retail Sales Of Sports Medicine Products By Category, 1999 Vs. 2000 (In Millions Of Dollars)
      • Sales Through Major Mass Channels At $517 Million In 2000
        • Table U.S. Mass-Market Sales Of Sports Medicine Products By Category, 1996-2000
      • Poor Treatment Sales Slow Mass-Market Growth
        • Table U.S. Mass-Market Sales Of Sports Medicine Products By Segment, 1996 Vs. 2000 (In Millions Of Dollars)
      • Accessory Sales Dominate Sports Medicine Market
      • Drugstores At 52% Of Overall Sales
      • Drugstores At 60% Of Mass-Market Sales
      • Seasonality Of Sports Injury
    • Factors To Market Growth
      • Market Not Fully Mature
      • Boomers Drive Purchasing Trends
      • Kids' Active Lifestyles Demand Sports Medicine Care
      • Consumers Seek Self-Care
      • Efforts To Rejuvenate Treatments Category Pay Off
      • Though Impediments To Growth Remain
      • Capsaicin-Fueled Sales Growth Sputters
      • Carpal Tunnel Syndrome
    • Projected Market Growth
      • Market To Reach $768 Million By 2005
        • Table Projected U.S. Retail Sales Of Sports Medicine Products By Category, 2000-2005 (In Millions Of Dollars)
    • Marketer Overview
      • Mass Marketers Dominate
      • Beyond The Mass Market
        • Table The U.S. Sports Medicine Products Market: Selected Marketers And Brands: Part A
        • Table The U.S. Sports Medicine Products Market: Selected Marketers And Brands: Part B
        • Table The U.S. Sports Medicine Products Market: Selected Marketers And Brands: Part C
        • Table The U.S. Sports Medicine Products Market: Selected Marketers And Brands: Part D
        • Table The U.S. Sports Medicine Products Market: Selected Marketers And Brands: Part E
        • Table The U.S. Sports Medicine Products Market: Selected Marketers And Brands: Part F
        • Table The U.S. Sports Medicine Products Market: Selected Marketers And Brands: Part G
    • The Competitive Situation
      • Becton, Dickinson & Co. Leads Mass Market
      • Private Label Poses Little Threat
        • Table Marketer And Brand Shares Of U.S. Share Of U.S. Mass-Market Sports Medicine Product Mass Marketsalesby Marketer And Major Brand Line, 1999 Vs. 2000
      • Two Companies Dominate Sports Medicine Accessories Market
        • Table Marketer Shares Of U.S. Mass-Market Sports Medicine Accessories Sales, 2000
      • Becton, Dickinson & Co. Leads Muscle/Body Support Device Market
        • Table Marketer Shares Of U.S. Mass-Market Muscle/Body Support Device Sales, 2000
      • Becton, Dickinson & Co. #1 In Heat/Ice Pack Sales
        • Table Marketer Shares Of U.S. Mass-Market Heat/Ice Pack Sales, 2000
      • Chattem Controls Sports Medicine Treatments Market
        • Table Marketer Shares Of U.S. Mass-Market Sports Medicine Treatment Sales, 2000
    • Competitive Profile: Becton, Dickinson & Co.
      • Indispensable To Human Health
      • Mass-Market Muscle And Body Support Sales Decline
      • Sports Medicine Sales Reflect Company's Poor Performance
      • Bd's Heat/Ice Packs Perform Well
      • Acquisition Of Tru-Fit In 1998
      • Tru-Fit Enters Heat/Ice Pack Market
    • Competitive Profile: Beiersdorf Ag
      • German Skincare Specialist
      • Futuro Is Major Brand Of Muscle/Body Support Devices
      • Updated Futuro Products Feature Polartec Material
      • Leader In Wrist Support Market
      • Knee Supports Debut In 2000
    • Competitive Profile: Chattem, Inc.
      • Sales Of $253 Million In 2000
      • #1 Marketer Of External Analgesics And Rubs
      • Capzasin Sales Decline
      • New Product Introductions
    • Competitive Profile: The Mentholatum Co.,Inc.
      • Subsidiary Of Rohto Pharmaceutical
      • Mass-Market Treatment Sales Of $7 Million
      • Pain Patch Is Mentholatum's #1 Product
      • Migraine Ice Is Mentholatum's Heat/Ice Pack
    • Competitive Profile: Mueller Sports Medicine, Inc.
      • Sales Of $12 Million
      • #3 In Sports Medicine Accessories Market
      • Company Mueller Also Fields Sports Medicine Treatments
      • Mueller Enters Magnetics Market
    • Competitive Profile: Pfizer, Inc.
      • Sales Nearly Double Through Warner-Lambert Acquisition
      • Bengay #1 Sports Medicine Treatment
      • Bengay Spa Tries To Shed Arthritic Image
    • Marketing And New Product Trends
      • Kids Rule
      • Pain Patches Extend Treatments Category
      • The Convenience Factor
      • Magnets Attract Consumer Interest
      • Glucosamine And Msm: Effective Or Not, People Are Buying
        • Table The U.S. Sports Medicine Products Market: Selected New Product Introductions, 1999-Summer January 2001: Part A
        • Table The U.S. Sports Medicine Products Market: Selected New Product Introductions, 1999-Summer January 2001: Part B
        • Table The U.S. Sports Medicine Products Market: Selected New Product Introductions, 1999-Summer January 2001: Part C
        • Table The U.S. Sports Medicine Products Market: Selected New Product Introductions, 1999-Summer January 2001: Part D
        • Table The U.S. Sports Medicine Products Market: Selected New Product Introductions, 1999-Summer January 2001: Part E
    • Advertising And Promotion Trends
      • Methodology For Estimates Of Consumer Advertising Expenditures
      • Chattem And Pfizer Are Top Advertisers
      • Six Marketers Spend $1-$5 Million Each
      • Advertising Splash For New Products
      • Coupons, Sweepstakes, And Clubs
      • The Internet As Promotional Vehicle
      • Celebrity Endorsement
      • Trade Advertising
    • Retail Dynamics
      • Distribution Basics
      • Mass Market Accounts For 87% Of Overall Sales
      • Drugstore Mass-Market Share Slides
      • Mass Merchandisers Meet Consumer Demand For Convenience
      • Drugstores Fight Back
      • Retail Merchandising Strategies
      • Retail Point-Of-Purchase
      • Price Points From $1 To $62.50 And More
      • Retail Margins Average 25% For External Analgesics
      • Private-Label Sales
      • The Internet Impactas Retail
        • Table The U.S. Sports Medicine Products Market: Representative Retail/Direct Direct-Sales Price Points, 2000: Part A
        • Table The U.S. Sports Medicine Products Market: Representative Retail/Direct Direct-Sales Price Points, 2000: Part B
        • Table The U.S. Sports Medicine Products Market: Representative Retail/Direct Direct-Sales Price Points, 2000: Part C
        • Table The U.S. Sports Medicine Products Market: Representative Retail/Direct Direct-Sales Price Points, 2000: Part C
    • The Consumer
      • The Simmons Survey System
      • 6.5% Suffer From Muscle Strains And Sprains
      • Demographic Profiles By Ailment Type
      • 46% Participate Regularly In Physical Fitness Programs
      • Younger, Upscale, And Minority Skew To Exercisers
      • Seniors, Retirees Weigh In Among Most Frequent Exercisers
        • Table Ailments Suffered In Last 12 Months: By Type, 2000
        • Table Demographic Characteristics Of Backache Sufferers, 2000
        • Table Demographic Characteristics Of Muscle Ache/Pain Sufferers, 2000 (U.S. Adults)
        • Table Demographic Characteristics Of Arthritis/Rheumatism Sufferers, 2000
        • Table Demographic Characteristics Of Muscle Strain/Sprain Sufferers, 2000 (U.S. Adults)
        • Table Overview Of Consumer Participation In Physical Fitness Programs, 2000
        • Table Demographic Characteristics Of Regular Exercisers, 2000 (U.S. Adults)
        • Table Demographic Characteristics Of Regular Exercisers By Frequency: Five Or More Times Per Week, 2000 (U.S. Adults)
        • Table Demographic Characteristics Of Regular Exercisers By Frequency: Three-Four Times Per Week, 2000 (U.S. Adults)
        • Table Demographic Characteristics Of Regular Exercisers By Frequency: Two Times Per Week, 2000 (U.S. Adults)
        • Table Demographic Characteristics Of Regular Exercisers By Frequency: One Time Per Week, 2000 (U.S. Adults)
  • Appendix I: Addresses Of Selected Marketers

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