This all-new Packaged Facts report covers the nearly-$2.6 billion U.S. market for first aid and sports medicine products, focusing on the increasing diversity of the product offerings, and the changing needs and preferences of consumers. The report quantifies market size and growth, market composition, and factors influencing market growth, along with sales projections through 2005. The analysis of the competitive situation features marketer/brand share and new product introduction data, as well as profiles of leading and emerging competitors across retail sectors. Shifts in retail and consumer dynamics are tracked through Information Resources, Inc. (IRI), Simmons Market Research Bureau, and other sources of current sales and demographic data.
Scope And Methodology
First Aid Products
The first aid products market encompasses all retail mass-market, specialty, natural, and direct-sales items marketed distinctly as stand-alone, non-prescription, first aid products. This market consists of two categories: 1) first aid treatments, and 2) first aid accessories. The first aid treatments category consists of four segments: 1) ointments/antiseptics, 2) anti-itch products, 3) insect first aid products, and 4) smelling salts. The first aid accessories category consists of two segments: 1) tape, bandages, gauze, and cotton (considered one market segment for the purposes of this report), and 2) first aid kits.
Sports Medicine Products
The sports medicine products market encompasses all retail mass-market, specialty, and direct-sales items marketed distinctly as non-prescription sports medicine products designed to treat aches, pains, sprains, and other problems related to participation in sports or other activities. The sports medicine products market consists of two categories: 1) sports medicine accessories, and 2) sports medicine treatments. The sports medicine accessories category consists of two segments: 1) muscle and body support devices, and 2) heat and ice packs. As defined in this report, the sports medicine treatments category consists of external analgesics and rubs, including a variety of products marketed to ameliorate joint pain associated with arthritis; accordingly, this report uses the terms "sports medicine treatments" and "external analgesics and rubs" interchangeably.
The information contained in this report was obtained from both primary and secondary research. Primary research entailed consultation with industry sources and on-site examination of the retail milieu. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived sales figures from sources such as Information Resources, Inc. (IRI) InfoScan data and Supermarket Business consumer expenditure surveys. Figures provided on national consumer advertising expenditures are based on data (copyright 2000) from CMR, a Taylor Nelson Sofres company. The analysis of consumer demographics primarily derives from the Simmons Market Research Bureau (New York, NY) Fall 2000 consumer survey, based on 31,576 respondents.
How are increasing health care costs, natural formulations and active baby boomers all affecting the market for first aid and sports medicine products?
The First Aid and Sports Medicine industries are being quickly transformed by a number of complex factors. The U.S. Market for First Aid and Sports Medicine Products, the latest industry research from Packaged Facts, covers all of the dynamic elements which are effecting the market and makes sense of the varied trends the industry is experiencing. The report covers developments in many major areas and focuses on innovations made in each of these product areas:
The U.S. Market for First Aid and Sports Medicine Products will provide you with the necessary insight into your current and projected market to formulate on-target business plans, execute the right marketing strategies, and budget resources properly.
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Representing over 600 hours of research, analysis and execution, The U.S. Market for First Aid and Sports Medicine Products is compiled from both primary and secondary data, including:
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Aging But Active Baby Boomers, Rising Health Care Costs Drive Growth in First Aid and Sports Medicine Market
New York, September 21/PRNewswire – The latest publication from Packaged Facts, available at MarketResearch.com, The U.S. Market for First Aid and Sports Medicine Products, outlines several factors that are expected to drive the market over the course of the next few years. According to the report, baby-boomers are staying active longer than adults of previous generations. Aches and strains in aging muscles have driven demand for first aid and sports medicine products to new highs, and will, along with several other factors, propel the market to $2.6 billion in annual sales by 2005.
Rising healthcare costs are also identified by The U.S. Market for First Aid and Sports Medicine Products as a factor in the increase of home medical care product use. “People are taking medical matters into their own hands,” said Meg Hargreaves, VP of Research Publishing for MarketResearch.com. “Consumers are opting to purchase first aid supplies and sports medicine products for use in the home rather than extending hospital stays or even visiting medical facilities at all.”
The new report also outlines the powerful consumer voice of the country’s youth as a considerable force in the market. “Children are demanding fun alternatives to plain taupe bandages,” said Hargreaves. “Marketers have been quick to understand the influence children have in the purchasing habits of their parents and have begun creating products that appeal specifically to children.”
The U.S. Market for First Aid and Sports Medicine Products provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging retail campaigns. The report also includes historical sales data, as well as market projections through the year 2005.
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