This report examines the U.S. market for active seniors, defined as consumers age 65-74. As more and more Americans age into this demographic and remain healthier and active longer, marketers are increasingly paying more attention to this older, "pre-Boomer" segment of the mature market—which is defined by distinctly different needs, lifestyles, and attitudes than its younger or older counterparts. Relying on government data and Simmons Market Research Bureau primary research on consumer purchasing, ownership, and product usage patterns, the report contrasts the consumer-oriented interests, actions, and lifestyle issues of this group with those of conventionally working age adults, the young mature (age 55-64), and the elderly (age 75+). It provides key data and analysis on overall market size and growth, as well as focus sections on Financial Management; Computers and Communications; Home, Auto, and Leisure; Sports and Fitness; and Travel and Vacation.
Scope And Methodology
This report examines the U.S. demographic group of active seniors, defined as adults age 65-74. For perspective, the data and discussion often also extend to older seniors age 75 and above, as well as to the broad group of younger adults age 18-64. Following a "Statistical Overview" chapter on the affluent demographic, this report provides five focus chapters: Financial Management; Home, Auto, Leisure; Computers and Communications; Health and Fitness; and Travel and Vacation.
The information contained in this report was obtained from primary data and secondary research. The analysis of consumer demographics primarily derives from the Simmons Market Research Bureau (New York, NY) fall 2000 consumer survey, based on 31,576 respondents. Secondary research entailed data-gathering from relevant trade, business, and government sources, including the U.S. Census Bureau.
Active Senior Population on the Rise; Will Comprise 11% of Americans by 2025
New York, January 2/PRNewswire - According to The U.S. Active Seniors Market, a new market research study published by Packaged Facts and released by MarketResearch.com, the number of “active senior” Americans -- those aged 65 to 74 -- topped 18 million in 2001. As active and healthy baby boomers and “pre-boomers” age, the percentage of the American population over 64 will grow exponentially, forcing marketers to pay more attention to the wants and needs of an enormous older population.
Today’s seniors are livelier than any generation before them and show no signs of slowing down as they move through their early seventies. The U.S. Active Seniors Market states that more and more older Americans are opting to work into their retirement, and many are taking up new hobbies, traveling and volunteering well into their golden years. Seniors are also the second fastest growing group of Internet users behind teens, with 18% of online seniors having gained Internet access in the last six months.
“This report clearly shows that seniors are enjoying some of the best years of their lives,” said Meg Hargreaves, VP of Research Publishing for MarketResearch.com. “These older Americans are now free of mortgage payments and child care costs, and are spending their time and money on those things that mean the most to them, such as travel and dining out.”
Information as to how older consumers are spending their money and what message they respond to is crucial to marketers targeting this extremely affluent and independent demographic. The U.S. Active Seniors Market provides market data and analysis on the consumer demographic, including advertising and promotion trends relating to marketers targeting active seniors.