Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is U.S. Market for Women's Food and Beverages, and the full study abstract is as follows:
This report examines the U.S. market for women’s foods and beverages, of which there are
three primary segments. The target consumer is defined as women more than 25 years old.
The focus of this report is on sales of packaged products sold through three mainstream retail
venues: Supermarkets, drug stores, and mass merchandisers. The report also includes
qualitative and quantitative information on packaged products sold through other retail outlets
such as convenience stores (c-stores), club stores, dollar stores, health food stores, natural
foods stores, specialty food stores, as well as though mail order.