Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is U.S. Market for Tweens and Young Teens: Attitudes, Aspirations and Consumer Behavior of 8 to 14 Year Olds, 3rd Edition, and the full study abstract is as follows:
Recent research shows that more and more tweens and young teens listen to music,
read, or use a computer while watching television. Surveys also reveal that tweens
and young teens are growing increasingly skeptical of traditional marketing
approaches such as celebrity endorsements. Thus, youth marketers must continue to search
for innovative ways to capture the attention of multitasking, technology-driven tweens and
young teens, who control nearly $40 billion in purchasing power of their own and influence
tens of billions more in family buying decisions.