Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is U.S. Market for Tweens and Young Teens: Attitudes, Aspirations and Consumer Behavior of 8 to 14 Year Olds, 3rd Edition, and the full study abstract is as follows:
Recent research shows that more and more tweens and young teens listen to music, read, or use a computer while watching television. Surveys also reveal that tweens and young teens are growing increasingly skeptical of traditional marketing approaches such as celebrity endorsements. Thus, youth marketers must continue to search for innovative ways to capture the attention of multitasking, technology-driven tweens and young teens, who control nearly $40 billion in purchasing power of their own and influence tens of billions more in family buying decisions.
Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.
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