Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is The U.S. Market for Sweet Baked Goods, and the full study abstract is as follows:
This Packaged Facts report examines the U.S. retail market for prepared sweet baked goods
in packaged forms, such as shelf-stable, refrigerated, and frozen. This market definition also
includes toaster pastries and frozen and refrigerated cookie dough. Packaged Facts divides the
packaged sweet baked goods market into seven product categories: cookies, pastries, snack
cakes, cakes, doughnuts, pies, and muffins.
Fresh goods sold through in-store bakeries and doughnut chains are not covered in this report
and sales from both sources are excluded from our detailed retail sales estimates. However
since these outlets compete with packaged sweet baked goods, they are examined and
quantified separately to illustrate the competitive landscape of this market.