Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is for Skincare Products in the U.S., and the full study abstract is as follows: Packaged Facts estimates the skincare market including both mass and prestige to reach $7.2 billion by 2010, driven in part by expected double-digit growth of anti-aging products, which is likely to become the second largest category behind hand & body lotions and the industry.
Skincare is a dynamic, rapidly evolving market with a few power players, a handful of aggressive, second-tier marketers, several struggling old schoolers, and new upstarts, all continually introducing new product for an informed and demanding consumer who wants more than just functional benefits. Sensory and emotional benefits must complete the package. Consequently, skincare continues to become more fragmented.
The retail landscape is undergoing changes significant enough to alter every aspect of how consumers evaluate and purchase products as well as how marketers develop and deliver those products to the consumer. What remains to be seen is how marketers large and small will react.
High tech skincare is booming, with the trend toward cosmeceuticals and heavy influence from the medical arena. Since innovation is more and more the price of entry, the lines between prestige and mass brands are more and more blurred. Baby Boomers are still a core consumer market but there is great potential in more targeted areas such as Gen-Xers, who are beginning to enter their 40s, and teens, who are influenced by a beauty-obsessed culture.
This all new Packaged Facts report provides related sales and share data; factors to growth in the market; corporate profiles of major marketers; an overview of the advertising, promotional, and retail universe; consumer usage and demographic data; and an in depth analysis of new product trends.