Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is U.S. Market for Seafood, and the full study abstract is as follows:
This Packaged Facts report presents a detailed performance analysis of the U.S. seafood market.
The purpose of this report is to present the major factors and trends influencing the seafood
market in the U.S. For the purpose of this report, the U.S. seafood market has been defined as
comprising of three major categories:
Shelf stable seafood and
In addition to these three broad categories, fresh seafood products have been covered as a separate section. The shelf stable category has been further divided into various other subcategories.
The report identifies major players and brands, and analyzes the performance highlights of the leading market players and brands in terms of sales and market share. Based on data available at the end of 2004, projections for the period 2005-2009 are provided.
This report covers the sale of shelf stable, refrigerated and frozen seafood products through channels covered by Information Resource Inc., (IRI) only, and hence market and brand share figures reflect the position of the marketers/brands in those channels. However, in arriving at the estimate for the overall market and for market trends and competitive analysis, sales through all retail channels have been considered.
In terms of the fresh seafood products market, this is covered under a separate section highlighting the different product categories and their imports. Sales of fresh seafood products are treated separately and from the non-fresh seafood market numbers.
Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.
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