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Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is U.S. Market for Rewards Cards, and the full study abstract is as follows:
Over the past decade, consumer debt levels have risen dramatically. Outstanding household debt,
which includes home mortgages and revolving and non-revolving consumer credit, stood at
approximately $7.8 trillion at the end of 2004.
Although consumer credit (debt not secured by real estate) has increased, the bulk of the
expansion in household debt has come from a sizable buildup of home mortgage and home equity
debt (discussed below). Despite increases in debt, experts report that consumer creditworthiness
remains solid. In fact, as the delinquency rate and charge-off rate charts below indicate,
consumers appear in good shape.