Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is The U.S. Prepaid and Gift Card Market, and the full study abstract is as follows:
In our new report, The U.S. Prepaid and Gift Card Market, Packaged Facts assesses the growth and diversification of the consumer gift card market, which the report estimates at $35.3 billion in 2005. Gift cards have moved to the forefront of the consumer purchasing experience: approximately two thirds of consumers bought gift cards in 2004, and they comprise consumers’ top holiday purchase.
To shed light on market dynamics, our report closely analyzes consumer gift card demographics, such as age, gender, and income—and detail where the multi-faceted consumer is both purchasing and using gift cards. To thoroughly analyze gift card consumer behavior patterns, the report relies on more than 20 demographic tables.
Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.
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