Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is U.S. Market for Pet Supplies and Pet Care Products, 6th Edition, and the full study abstract is as follows:
This report analyzes the U.S. market for non-food pet supplies sold across the full retail spectrum, including mass-market outlets (mass merchandisers, supermarkets, drugstores), pet specialty stores (independents and chains), and alternative channels including Internet. It focuses primarily on products for dogs and cats, but also includes products for other kinds of companion animals including small animals, birds, fish, and herptiles (reptiles and amphibians). For mass-market sales tracking purposes, Packaged Facts hews to the category breakouts used by Information Resources, Inc. in its InfoScan sales tracking data. In order of dollar size, these categories are cat litter, other dog/cat supplies, dog chews, and non-dog/cat supplies.
While the market includes certain edibles that straddle the line between food and toys or healthcare products—such as natural or nylon chews—pet food is addressed separately by the June 2004 Packaged Facts study, The U.S. Pet Food Market. This report also does not cover equine supplies, nor does it cover pet services (boarding, grooming, training, etc.), which are covered in the May 2004 Packaged Facts study, The U.S. Market for Pet Care Services.
Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.