Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is for Care Products in the U.S., and the full study abstract is as follows: The oral care market is worth $7.5 billion at retail, and headed for $8.9 billion by 2012. But practically everyone already brushes his or her teeth, or gargles with mouthwash -- thus executives must continually create new products and positionings to maintain growth.
Oral Care Products in the U.S., the latest edition of a Packaged Facts best-selling report, evaluates the business of toothpaste, whiteners, denture products, gum, mouthwash, breath fresheners, toothbrushes (manual and electric), floss, etc. Here is everything the savvy exec needs for dynamite presentations: Sales patterns, both historical and projected; IRI brand shares; Simmons demographic data; plus strategic profiles of Colgate-Palmolive, Johnson & Johnson, Procter & Gamble, and other players. Throughout, the report also features Packaged Facts’ familiar in-depth analysis.