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Executive Summary: Natural and Organic Food and Beverage Industry Trends

Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.

Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.

The report from which this Executive Summary is compiled is for Natural and Organic Food and Beverage Industry Trends: Current and Future Patterns in Production, Marketing, Retailing, and Consumer Usage, and the full study abstract is as follows:

The growing understanding of the connection between diet and health—especially in a country with a rapidly growing 55-plus population that wants to stay healthy and active—has made natural and organic products the most dynamic area of the food retailing business. This Packaged Facts report examines this and other factors in the sustained double-digit growth of this now $25-billion-plus market, including the intense competition within and between retail channels, as mainstream supermarkets are pressed by large specialists such as Whole Foods Market on one side, and by Wal-Mart supercenters on the other; the absorption of natural/organics into the mainstream as major marketers and investment firms buy up natural/organic specialists; and the competition between mainstream players and specialists who prefer to stay independent, as well as between branded products and higher-margin private-label goods. The report also explores the convergence of other key product trends—including functional foods, weight loss, gourmet, and convenience—with natural/organic, underscoring key synergies and opportunities.


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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