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Executive Summary: Italian Foods in the U.S.

Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.

Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.

The report from which this Executive Summary is compiled is for Italian Food in the U.S., and the full study abstract is as follows:
The Italian food market is still in recovery from the effects of low carb, but consumers are returning to their pastas and pizza, especially to products that offer the promise of good carbs. Sales for Italian food reached $11.9 billion in 2006, growing 3% over the 2005 level of $11.5 billion. However, sales in certain channels are flat, such as the classic supermarket retail format.

This updated Packaged Facts report, Italian Food in the U.S., takes an in-depth look at these major trends that will continue to spur this market to nearly $14 billion by 2011, on the strength of functional and fortified foods; convenience products for smaller households and busy households; and premium and authentic products and ingredients.

This new report from Packaged Facts provides details on the U.S. Italian foods market, which is defined as including pasta, sauce, pizza and pizza products, and cheese, with breakdowns by category, segment, and product. You will find profiles of the top producers and marketers, comprehensive market share data on leading brands and products as well as advertising and marketing dynamics. In addition, the consumer is profiled to give a detailed demographic picture of usage preferences. Finally, an in-depth analysis of current trends and future prospects for growth is presented with projections through 2011.


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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