Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is U.S. Market for Italian Foods, and the full study abstract is as follows:
The purpose of this report is to present a detailed performance analysis of the U.S.
Italian food market. Key issues and trends affecting the overall market have been
outlined and the different product categories have been identified. The report
identifies major players and brands and analyzes their performance in terms of sales and
market share. Based on data available at the end of 2004, projections for the period 2005-
2009 have been provided.
For the purpose of this report, the Italian food market has been defined as comprising four
broad product groups — pasta, pizza products, Italian sauce and Italian cheese. Categories
and sub-categories within these four product groups have also been discussed.
This report covers the sale of products through channels covered by Information Resource
Inc., (IRI) only and hence, market and brand share figures reflect the position of the
marketers/brands in those channels. However, in arriving at the estimate for the overall
market and for market trends and competitive analysis, all major marketers have been
covered. The report does not cover Italian foods sold in restaurants or delivered.