Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is U.S. Market for Infant, Toddler and Preschool Clothing, and the full study abstract is as follows:
This Packaged Facts report examines the U.S. retail marketplace for infants’, toddlers’, and
preschoolers’ (or ITP) clothing and footwear, as sold through the broadest range of massmarket
outlets (that is, mass-merchandisers, supermarkets, and chain drugstores); through
specialty stores (from local shops catering to kids and/or parents, to chains such as Kids ‘R
Us); through department stores; through factory outlets; through warehouse clubs; through
shoe stores (some specialized in kids’ footwear); through sporting goods stores; and through
mail-order catalogs, websites; and et cetera. Packaged Facts thus strives to estimate total
U.S. sales of these products. However, as in many other consumer markets, the most reliable
available data pertain to sales transacted through the mass channel.
To state the obvious, the ITP clothing/footwear market is here divided into two categories,
clothing and footwear. The market can also be discussed in terms of its products intended for
three age groups, infants, toddlers, and preschoolers, which essentially covers all kids through
the age of 5. Because children of the same age may be of such different sizes, there is in
practice some overlap between the age-group designations.Packaged Facts estimates that overall U.S. retail dollar sales of infant, toddler, and
preschooler (ITP) clothing and footwear will reach nearly $16.8 billion by the end of 2005.
(Table 1-1) The year’s 4.5% increase will be very good for a sales base of this size.
The total increase in sales of ITP clothing/footwear during 2001-2005 will be an equally
strong 17.2%, adding $2.5 billion. The compound annual growth rate (CAGR) for the same
four years will be 4%.