Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is for Household and Personal Care Pretreated Wipes in the U.S., and the full study abstract is as follows:
Household and Personal Care Pretreated Wipes in the U.S.
The consumer wipes market continues to thrive. New products continue to
emerge, especially in the health and beauty sector, and consumers seem eager
to buy them. In a fast paced world, these wipes are indispensable to
consumers for convenience, whether for personal use, for thankless jobs
around the house and garage, or for on-the-go use. This all-new Packaged
Facts report, Household and Personal Care Pretreated Wipes in the U.S.,
focuses specifically on the $1.6 billion U.S. market for pretreated personal
care wipes, household wipes, and health and beauty care wipes and the
increasing diversity of the product offerings.
The report tabulates market size and growth, market composition, marketer
and brand shares, provides sales projections through 2010, marketing and new
product trends, and retail dynamics. It discusses leading companies and
brands and offers in-depth analysis of key factors influencing market
growth, such as recent media coverage and consumer concern regarding Avian
Flu and other health issues or the role of natural ingredients in product
offerings. Competitive profiles of major players include, Kimberly-Clark,
Procter & Gamble, The Clorox Company, Reckitt Benckiser, and S.C. Johnson
and Son Inc.