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Executive Summary: Household and Personal Care Pretreated Wipes in the U.S.

Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.

Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.

The report from which this Executive Summary is compiled is for Household and Personal Care Pretreated Wipes in the U.S., and the full study abstract is as follows:

Household and Personal Care Pretreated Wipes in the U.S. The consumer wipes market continues to thrive. New products continue to emerge, especially in the health and beauty sector, and consumers seem eager to buy them. In a fast paced world, these wipes are indispensable to consumers for convenience, whether for personal use, for thankless jobs around the house and garage, or for on-the-go use. This all-new Packaged Facts report, Household and Personal Care Pretreated Wipes in the U.S., focuses specifically on the $1.6 billion U.S. market for pretreated personal care wipes, household wipes, and health and beauty care wipes and the increasing diversity of the product offerings.

The report tabulates market size and growth, market composition, marketer and brand shares, provides sales projections through 2010, marketing and new product trends, and retail dynamics. It discusses leading companies and brands and offers in-depth analysis of key factors influencing market growth, such as recent media coverage and consumer concern regarding Avian Flu and other health issues or the role of natural ingredients in product offerings. Competitive profiles of major players include, Kimberly-Clark, Procter & Gamble, The Clorox Company, Reckitt Benckiser, and S.C. Johnson and Son Inc.

Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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