Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is The U.S. Market for Household Paper Products, and the full study abstract is as follows:
This Packaged Facts report presents a detailed performance analysis of the 2005 U.S.
household paper market, which for the purpose of this report, has been defined as comprising
the following broad product groups: toilet tissue, paper towel paper napkin, facial tissues and
disposable cups and plates. Key issues and trends affecting the overall market have been
outlined and the different product categories identified as well. The report identifies major
players and brands and analyzes their performance in terms of sales and market share.
Projections for the period 2006-2010 have been made.
This report covers the sale of products through channels covered by Information Resource
Inc., (IRI) only and hence, market and brand share figures reflect the position of the
marketers/brands in those channels. However, all major marketers have been covered to
arrive at the estimate for the overall market and for market trends and competitive analysis.