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Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is U.S. Hispanic Market, 6th Edition, and the full study abstract is as follows:
The report begins with chapters analyzing key characteristics of the Hispanic population and assessing the role of Latinos in the American economy. The next section, which focuses on the consumer dynamics of Latino families and their kids, begins with a chapter on Hispanic family structure and values. The report then provides a comprehensive analysis of the Latino family as a consumer unit, keying on topics such as the attitudes of Hispanic families toward spending and saving, shopping behavior within the Hispanic family, and differences in consumer expenditure patterns. Separate chapters highlight crucial aspects of consumer behavior on the part of Latino parents and their kids in a range of segments that include food at home, fashion and personal care, home furnishings, entertainment choices, eating out, and use of technology and the Internet. The final section of the report provides an in-depth analysis of trends in media usage, marketing and advertising strategies, and Hispanic buying power. The strategic impact of the continuing assimilation by Latinos in American society is analyzed and key trends and opportunities in the Hispanic market are identified.
Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.