Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is for Hair Care Products in the U.S., and the full study abstract is as follows:
In recent years, certain segments of the hair care market were having the equivalent of a bad hair day. Colorants, hair spray, perms/relaxers and hair growth have struggled since 2001, but the future looks better, with most of the struggling segments seeing improvements through 2010 — except for hair growth, which will continue to see fall out.
According to the new Packaged Facts report, Hair Care Products in the U.S., the total hair care market is expected to grow at a CAGR of 2.4% through 2010 reaching $8.5 billion. Conditioner, gels and mousses, and interestingly, hair spray, which may have finally lost its historical baggage, are expected to lead the charge.
Driving this fragmented market is the blurring of prestige and mass. Increasingly, higher-end products, such as organic, salon or professional-influenced, and cosmeceutical brands are found in a wider range of channels — all with higher premium pricing for smaller volume products. The simple benefit for manufacturers, retailers, and the marketplace is in selling prestige-style smaller volume products at higher prices, allowing higher profits margins for all.
Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.
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