Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is U.S. Hair Care Market, and the full study abstract is as follows:
This report examines the affluent consumer in the United States, breaking out the
market into two groups: mass affluent (either one-person households with an income
of $75,000-$149,999, or two-or-more-person households with an income of
$100,000-$149,999) and highly affluent (those with a household income of $150,000 or
more, regardless of household composition). Following a Statistical Overview chapter on the
affluent demographic, covering personal and well as professional data, this report provides
focus chapters: Financial Management; Home, Auto, Electronics; Personal Shopping; and
Travel & Entertainment. The report concludes with a Looking Ahead section that
summarizes trends in targeting the affluent consumer.