Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is for Gourmet Chocolate in the U.S., and the full study abstract is as follows:
The gourmet chocolate market is an upscale market, but should no longer be considered exclusive. Consumers have better-educated taste buds and an increasing appetite for gourmet and premium chocolate product. This appetite is being fed through myriad retail outlets beyond the boutique, from mass, such as drugstore and supermarkets, to independent chocolate cafes à la the likes of ubiquitous Starbucks coffee houses. And, in a sure sign of maturity, the market is now characterized by the acquisition of small marketers by the big boys, such as Hershey's 2005 purchase of boutique chocolatier Scharffen Berger.
Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.
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