Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is for Frozen Foods in the U.S., and the full study abstract is as follows: The $28 billion market for frozen foods is a slow-growing behemoth, struggling to compete against more dynamic fresh foods categories as retailers increasingly lure consumers away from the center grocery aisles with the convenience, eye-catching displays, and promise of fresh hot or chilled “meal solutions.” Indeed, frozen food marketers’ greatest challenge may be to get consumers to walk down the “boring” frozen food aisle.
At the same time, within the freezer case sales growth for some frozen segments and individual product lines has been outstanding, as alternative retail channels including supercenters move in to challenge supermarkets’ former stronghold on the frozen aisles. New and improved healthier frozen products are becoming available everywhere from supermarkets to convenience stores, with marketers rushing to reformulate products by adding whole grains, removing trans-fats, and making other changes that will impact the nation’s health as well as marketers’ bottom line. Closely associated with health and wellness is the mainstreaming of natural/organic foods, as Wal-Mart embarks on a mission to bring value-priced organic foods to the masses.
This all-new report from Packaged Facts analyzes this fast-evolving market, focusing on six meal and meal components categories: frozen dinners/entrees; frozen poultry, seafood, and meat; frozen vegetables; frozen pizza; frozen breakfast foods; and frozen appetizers/snacks. The report analyzes competitive and consumer trends that continue to shape the industry, including market size and composition, mergers and acquisitions, marketer and brand shares, new product developments, retail trends, and household penetration rates and demographics of individual product types and brands, providing historical sales estimates as well as market growth forecasts through 2010. Key data sources are Information Resources, Inc. InfoScan sales tracking data and Simmons Market Research Bureau (New York, New York) consumer surveys.