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Executive Summary: U.S. Market for Food Bars, 2nd Edition

Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.

Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.

The report from which this Executive Summary is compiled is U.S. Market for Food Bars, 2nd Edition, and the full study abstract is as follows:

This Packaged Facts report presents a detailed performance analysis of the U.S. food bar market. The report also estimates the market size for 2005 based on data available at the end of Q2 2005. Key issues and trends affecting the overall market are outlined and the different product categories identified. The report identifies major players and brands and analyzes their performance in terms of sales and market share. Projections for the period 2006-2010 are made.

The food bar market is defined as comprising four broad product groups: granola bars, nutritional/intrinsic health value bars, breakfast/cereal/snack bars and rice snack squares. Food bars that have not been classified under any of these four broad categories are categorized as “all other snack/granola bars.”

This report covers the sale of products through channels covered by Information Resource Inc., (IRI) only. Therefore, market and brand share figures reflect the position of the marketers/brands in those channels. However, all major marketers have been covered to arrive at the estimate for the overall market and for market trends and competitive analysis.


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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