Executive Summary: Feminine Hygiene Products in The U.S.

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Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.

The report from which this Executive Summary is compiled is for Feminine Hygiene Products in the U.S., and the full study abstract is as follows:
This all new Packaged Facts report, Feminine Hygiene Products in the U.S., provides insights into the mature U.S. feminine hygiene products market, comprised of the feminine protection and intimate care categories. This market has been witnessing a decline in sales since 2002, another victim of the Baby Boomers, who try as they might to halt the aging process, continue to get old and drop out of certain markets. Female baby boomers entering menopause is especially affecting the feminine protection category which includes sanitary pads and tampons and which accounts for 76% of the feminine hygiene market.

However, new launches targeting niche requirements and heavy promotions helped reverse the decline trend as sales grew, though marginally, from $3.02 billion in 2004 to $3.04 billion in 2005. Reinvention is the buzzword, as leading marketers launched products on higher end functional and emotional benefits in an effort to reach out better to consumers. Reaching out to consumers has actually become easier for marketers in this arena. The increased awareness & openness among female consumers makes the conversation easier.

Feminine Hygiene Products in the U.S. documents market size and composition, details marketing and retail trends, forecasts market developments through 2010, provides up-to-date competitive profiles of major players and profiles consumers by product preferences.<

Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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