Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is for Ethnic Hair, Beauty and Cosmetics Products in the U.S., and the full study abstract is as follows:
A market resurges - big time! - to $1.9 billion in 2006. A few years ago, it looked as though ethnic haircare, skincare, and makeup products were dinosaurs, as people of color - along with everyone else - tried upscale general-market versions sold through prestige outlets such as department stores, and “pop-prestige” outlets such as Sephora. Now better value has become key again, and major HBC marketers and mass retailers are taking full advantage.
This latest edition of Packaged Facts’ Ethnic Hair, Beauty and Cosmetics Products in the U.S. report thoroughly analyzes the rebound of beauty products for African Americans, as well as the still-budding potential of such products for Hispanics and Asians. Sales-and-growth patterns are covered, as well as marketplace and product trends. Ample Simmons demographic data are presented. Competitive strategies of Alberto-Culver, L’Oreal, P & G, and others are discussed.
Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.
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