Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is for Ethical Consumers and Corporate Responsibility: The Market and Trends for Ethical Products in Food and Beverage, Personal Care and Household Items , and the full study abstract is as follows: “Ethical consumerism” is on the rise as more marketers, retailers, and consumers realize that their actions have ethical, social, and environmental consequences. Consumers increasingly are shopping with their conscience, say experts, who note the rapid growth in sales of organic, local, humane, Fair Trade, and eco-friendly goods. The strong growth of ethical grocery products is all the more significant when contrasted with the relatively flat market for conventional groceries. Yet, critics worry that as “green” becomes mainstream, these products’ very popularity and the entry of Big Business are diluting the movement’s original ideals.
Ethical Consumers and Corporate Responsibility: The Market and Trends for Ethical Products in Food and Beverage, Personal Care and Household Items, an all-new report from Packaged Facts, explores three critical grocery areas: food and beverages, household products, and personal care products. Containing case histories of trend-setting players, from Ben & Jerry’s to The Body Shop (recently acquired by L’Oréal)—from Method Products to Wal-Mart, the report identifies key issues and trends affecting the marketplace. Sales growth is reviewed for the past five years and projected through 2011. Also examined are market size and composition, mergers and acquisitions, marketer and brand growth, government regulations and certifying organizations, new product introductions, retail trends, eco-conscious demographic profiles, and international trends.
The report also takes a look at international trends and the ethical issues that are important to consumers and companies abroad.
The information in Ethical Consumers and Corporate Responsibility: The Market and Trends for Ethical Products in Food and Beverage, Personal Care and Household Items is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the beverage market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer information was derived from Simmons Market Research Bureau, spring 2006 National Consumer Survey.