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Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is U.S. Dads Market - A Unique Profile of Fathers, Their Attitudes, Values and Behavior As Consumers, and the full study abstract is as follows:
Men in the United States are evolving in many ways, particularly as consumers. These changes are impacting men in all aspects of their lives including fatherhood. There are estimated to be 66 million fathers in the U.S. today. The following report paints a picture of who this modern-day Dad is, his role within the household and his behaviors as a consumer. Drawing from secondary research, primary research, hours of interviews and analysis, following is a summary of key insights about the Dad market.
There are estimated to be 66 million fathers in
the U.S. today
Half of all fathers report to be full-time fathers
A growing number of fathers are taking on the
responsibility of single parent head of household
Fathers are getting older as they are waiting longer to have children, with men 35-
44 years old to have seen significant increases in parenting over the last 20 years
Population shifts indicate that the number of fathers in the U.S. could grow by
nearly 10% over the next 10 years as Gen Y men move into the key years of
There has been a marked shift in work-parent responsibilities as more and more
Dads are reversing their roles with Moms and working part-time or staying home
with their children.
Three segments of Dads are emerging as
dynamic and worth looking at:
1) Single Fathers
2) Gay Fathers
3) Hispanic Fathers
Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.