Executive Summary: Cultured Dairy Products in the U.S.

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Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.

The report from which this Executive Summary is compiled is for Cultured Dairy Products in the U.S., and the full study abstract is as follows:
In recent years, the overall refrigerated cultured dairy products market, that includes cultured fluid, non-drinkable yogurt, and other non-pourable cultured dairy, has seen significant growth in the past few years, led by probiotics and smoothies. Dairy’s healthful halo and the increased popularity of organic foods had been a driving factor in the overall category’s expansion. This updated Packaged Facts report, Cultured Dairy Products in the U.S., takes an in-depth look at these major trends that will continue to spur this market to $15.4 billion by 2010.

However, the prospects for future category growth are not completely cut and dried, as indicated by a recent slowing of sales, changing consumer preferences, and new products displacing old. The underperforming categories, such as cottage cheese and buttermilk, will need to innovate to become relevant to consumers.

Cultured Dairy Products in the U.S. provides details on the entire U.S. market with breakdowns by category and product. You will find profiles of the top producers and marketers, comprehensive market share data on leading brands and products as well as advertising and marketing dynamics. In addition, the consumer is profiled to give a detailed demographic picture of buying preferences and psychographic preferences for most products. Finally, an in-depth analysis of current trends and future prospects for growth is presented with projections through 2010.

This report is a must have resource for anyone involved in the dairy industry, cultured dairy products, or anyone thinking of entering it.

Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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