Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is U.S. Market for Cultured Dairy Products: Yogurt, Sour Cream, Cream Cheese and Related Products, and the full study abstract is as follows:
This report examines the U.S. market for cultured dairy products, of which there are
three primary categories. It is important to note that in this report, dairy refers to
cows milk. Cultured soy products are not included.
In this report, unless noted, the descriptor “cultured” is a general term used to describe
various categories of dairy products. It does not imply that the products are made with
bacterial cultures. Indeed, many cultured dairy products are made with bacterial cultures,
often times very specific strains. Such products can be legally labeled as “cultured.”
However, some cultured dairy products are made using food-grade acids. These products are
legally labeled as “acidified.”
The focus of this report is on sales of branded packaged products sold through supermarkets,
drug stores, and mass merchandisers. The report also includes qualitative and quantitative
information on branded packaged products marketed through other retail outlets such as
convenience stores (c-stores) and club stores. Lastly, the report does provide limited
qualitative and quantitative information on cultured dairy products sold to consumers, either
packaged or unpackaged, through the many foodservice channels including restaurants, fastfood
outlets, coffee shops, vending machines, kiosks, and institutions such as hospitals,
nursing homes, and schools.