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Executive Summary: Cookies in the U.S.

Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.

Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.

The report from which this Executive Summary is compiled is for Cookies in the U.S., and the full study abstract is as follows:
The cookie market is slowly heating up. After peaking in 2001 at just over $6 billion in sales, the U.S. cookie market steadily crumpled through 2005, due to higher ingredient costs, alternative snack options, and increased consumer interest in healthy eating. However, sales appear to be stabilizing. There was some growth in the sector, driven largely by premium, line extensions (such as the very popular 100-calorie packs), and product innovations. Though the market has contracted during this five-year period, Packaged Facts believes that the market declines may be at an end and that the U.S. market for cookies is set to grow at a modest rate.

This report, in its 4th edition, looks at the major issues facing the cookie industry, and offers insight into how cookie marketers can overcome sluggishness in the market and return to good health. The study presents marketer and brand shares, as well as profiles of such leading marketers as the Nabisco, Inc. (a division of Kraft), Keebler Foods Co. (a subsidiary of the Kellogg Co.), Pepperidge Farm (a subsidiary of the Campbell Soup Co.), and McKee Foods Corp. The report not only analyzes the competitive situation among cookies marketers, but also reviews new product and marketing trends. The study also examines the retail milieu and provides demographic profiles of cookie consumers according to frequency of consumption, cookie type, and brand, using comprehensive Simmons Market Research Bureau data.

Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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