Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is The U.S. Market for Coffee and Ready-to-Drink Coffee, and the full study abstract is as follows:
The U.S. coffee market is percolating, as consumers explore new ways to make and drink coffee. From individually brewed cups at home (the so-called pods), to blended beverages on the go, the market continues to evolve, with the coffee consumer willing to explore new products.
The U.S. Market for Coffee and RTD Coffee, new from Packaged Facts, offers a comprehensive look at this $41 billion market. On the retail side, the report examines coffee sold for future brewing (beans and ground, and instant), RTD coffee sold in retail (e.g., Frappaccinos), and the phenomenon of “pod”-brewed coffee. The report examines the myriad retail channels for purchasing java, including supermarkets, mass merchandisers and club stores. Extensive coverage is devoted to the enormous foodservice market for coffee - while Starbucks leads the nation, many competitors are battling the Seattle behemoth for market share, including your local convenience store and supermarket.
Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.
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