Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is U.S. Market for Children's Video Products, and the full study abstract is as follows:
This Packaged Facts report covers the U.S. retail marketplace for children’s home video
products (kidvid) offered through both the rental and sell-through channels. Examples of
outlets include video rental stores, the three principle mass-market outlet types (i.e.,
supermarket, chain drugstore, and mass merchant), electronics stores, entertainment
superstores, convenience stores, and newsstands.
The products involved encompass a broad range of animated and live action titles. A variety
of examples include: animated theatrical releases such as Disney’s The Lion King, television
live-action videos such as The Wiggles, made-for-video such as Barbie as the Princess & the
Pauper, and Japanese anime such as Pokemon.