Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is U.S. Market for Breakfast Foods and Beverages, and the full study abstract is as follows:
This Packaged Facts report examines the U.S. market for breakfast foods sold to
consumers at retail, through outlets including supermarkets and other food stores,
mass merchandisers, drugstores, warehouse clubs, convenience stores, and vending.
Packaged Facts organizes the market into five categories:
Cereal and Breakfast Bars: This category consists of three segments:
cold cereal, hot cereal/oatmeal, and breakfast/cereal/snack bars. All of
these products are shelf-stable (SS).
Breakfast Meats: This category contains four segments: refrigerated
bacon (including turkey bacon), refrigerated breakfast sausage/ham,
frozen sausage, and refrigerated breakfast entrees.
Eggs and Egg Substitutes: Refrigerated fresh eggs and refrigerated egg
substitutes are the main segments of this category. Egg substitutes in
frozen or shelf-stable forms make up small additional segments.
Other Breakfast Foods and Beverages: The main components of this
category are frozen waffles, shelf-stable toaster pastries/tarts,
maple/pancake and waffle syrup, yogurt drinks, and pancake/French
toast/waffle mixes. Two miscellaneous segments are included here as
well: frozen other breakfast food, which encompasses a mix of bread,
meat, and dairy items, including entrees and multi-component meals; and
all other breakfast food, consisting of instant breakfasts, wheat germ,
ready-to-drink breakfast meals and yogurt drinks, and dried breakfast
Breakfast Breads: This category consists of bagels/bialys in fresh,
frozen, or refrigerated forms; fresh or refrigerated English muffins; and
fresh, frozen, or refrigerated other muffins.