Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is U.S. Market for Bath and Shower Products - Bar Soaps, Body Washes, Bath Additives and Scrubbers, 4th Edition, and the full study abstract is as follows:
This 2005 report on the U.S. bath and shower market tracks the growth and the trends
affecting the bath & shower market. Key issues and trends affecting the market have
been identified, and performance highlights of leading brands and market players in
terms of sales have been analyzed.
This report covers the sale of products through channels covered by Information Resource, Inc.
(IRI) only and hence, market and brand share figures reflect the position of the marketers/brands
in those channels. However, in arriving at the estimate for the overall market and for market
trends and competitive analysis, all major marketers have been covered.