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The report from which this Executive Summary is compiled is Baby Boomers and the U.S. Food and Beverage Industry - Trends and Opportunities in Health, Natural and Organic, Gourmet, Ethnic and Convenience Foods, and the full study abstract is as follows:
This report focuses on how the retail food/beverage and foodservice industries are currently responding and must in the future cater to the consumer attitudes and behaviors of the baby boom generation—those 78 million Americans born between 1946 and 1964, and currently age 40-59. Specifically, five key product/menu areas are covered separately in the chapters of this report. These areas are health foods, natural/organic foods, gourmet foods, ethnic foods, and convenience foods.