Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is Baby Boomers and the U.S. Food and Beverage Industry - Trends and Opportunities in Health, Natural and Organic, Gourmet, Ethnic and Convenience Foods, and the full study abstract is as follows:
This report focuses on how the retail food/beverage and foodservice industries are
currently responding and must in the future cater to the consumer attitudes and
behaviors of the baby boom generation—those 78 million Americans born between
1946 and 1964, and currently age 40-59. Specifically, five key product/menu areas are
covered separately in the chapters of this report. These areas are health foods, natural/organic
foods, gourmet foods, ethnic foods, and convenience foods.