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Executive Summary: U.S. Market for Asian Foods and Beverages

Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.

Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.

The report from which this Executive Summary is compiled is U.S. Market for Asian Foods and Beverages, and the full study abstract is as follows:

This Packaged Facts report examines “Americanized” (or “mainstream”) Asian and Indian packaged products sold through major mass-market retail channels (e.g., supermarkets, mass merchandisers, drugstores, warehouse clubs) as well as more authentic products sold through other retail outlets (e.g., ethnic grocers, health/natural food stores). Packaged Facts groups Asian and Indian Foods that are tracked by Information Resources, Inc. into eight categories: Ramen, Refrigerated “Supermarket Sushi,” Oriental Sauces, Oriental Foods (Shelf-Stable), Asian and Indian Frozen Entrees, Asian and Indian Frozen Appetizers, Asian and Indian Rice and Rice Mixes, and Refrigerated and Frozen Egg Roll/Wonton Wrappers. While its primary focus is on packaged products sold to consumers at retail, the report also examines foodservice trends within the context of this market.


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