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Executive Summary : The U.S. African American Market

Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.

Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.

The report from which this Executive Summary is compiled is The U.S. African American Market, and the full study abstract is as follows:

The U.S. African American Market, the 6th edition of this Packaged Facts report, analyzes the consumer behavior and attitudes of the 38 million African American consumers, who have approximately the same purchasing power as Hispanics in the United States and wield robust purchasing power in many major metropolitan markets. The report begins with a section analyzing key demographic characteristics of the African American market such as population growth rates. The report continues with an in-depth analysis of the consumer behavior of African Americans and provides an overview of consumer expenditure patterns, shopping behavior, and profiles of consumer attitudes in key areas including food, health and pharmaceuticals, and technology and the Internet. Separate chapters analyze regional differences in African American consumer behavior and provide an in-depth look at African American families as a consumer unit. The next section includes a chapter on how African Americans spend leisure time—including an analysis of home entertainment activities, movie-going patterns, and vacation and travel preferences—and a chapter on media usage by Black consumers. The final section identifies key trends in the African American market, including buying power growth rates, emerging marketing strategies, and strategic trends and opportunities.

Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report

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