Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is U.S. Affluent Market: The New Luxury Consumer, and the full study abstract is as follows:
This report examines the affluent consumer in the United States, breaking out the market into two groups: mass affluent (either one-person households with an income of $75,000-$149,999, or two-or-more-person households with an income of $100,000-$149,999) and highly affluent (those with a household income of $150,000 or more, regardless of household composition). Following a Statistical Overview chapter on the affluent demographic, covering personal and well as professional data, this report provides focus chapters: Financial Management; Home, Auto, Electronics; Personal Shopping; and Travel & Entertainment. The report concludes with a Looking Ahead section that summarizes trends in targeting the affluent consumer.
Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.
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