United States Market for Natural & Organic Personal Care Products
This 3rd edition report on The United States Market for Natural & Organic Personal Care Products has been prepared by continuously tracking this market for almost 15 years. The report gives detailed market analysis & forecasts for the leading product categories: natural & organic skin care, hair care, oral care, colour cosmetics, deodorants, etc. Expert analysis and strategic recommendations are provided to existing brands, new entrants and investors.
Key Questions Answered:
Our expert analysis provides answers to the following questions…
What is the size of the US market for natural & organic personal care products?
What is the market size by product categories: natural & organic skin care, hair care, oral care, colour cosmetics, etc.? What market share do they have of total sales e.g. market share of total skin care sales?
What are the revenue forecasts and the growth potential?
What is the supply chain for natural & organic personal care products? What are the most important sales outlets for these products?
Who are the leading brands? What natural & organic products do they have? Who are the leading contract manufacturers?
What companies are the leading importers and distributors of natural & organic personal care products?
Who are the leading retailers of natural & organic personal care product? Who are the leading mass market retailers, natural food shops, drugstores, etc.?
What are the leading products in each natural & organic personal care product category? What are the product specifications and prices?
What mergers & acquisitions have occurred in the natural & organic personal care products industry in recent years? What companies have been involved?
What is the future growth outlook? What product categories and products are to show most growth?
What natural & organic standards are being adopted by personal care companies? What are the standards and certification issues?
What are the business opportunities in this emerging market? How can they be realized?
What recommendations can be given to new entrants, existing producers and investors?
Skin care products: facial care, body care, sun care products, etc.
Hair care products: shampoos, conditioners, hair colours, etc.
Oral care products: toothpaste, mouthwash, etc.
Cosmetics: mascara, lipstick, foundations, etc.
Other products: feminine hygiene products, etc.
Healthy growth is continuing in the US market for natural & organic personal care products, consolidating its position as the largest in the world.
Consumer demand is driven by concerns about synthetic chemicals, such as parabens, phthalates, SLS / SLES, in cosmetics & toiletries. Natural & organic personal care products are perceived by consumers as safer for them and for the environment. Many consumers consider such products as ‘chemically-clean’ because of the absence of contentious chemicals.
Distribution is increasing in mass market retailers. Although natural food shops still comprise most sales, the market share is declining as natural & organic personal care products make inroads in supermarkets, mass merchandisers, drugstores, and specialty personal care stores. Competition is stepping up as brands compete for retail shelf-space.
This report on The United States Market for Natural & Organic Personal Care Products has been prepared by primary research. Interviews were conducted with leading natural & organic personal care product manufacturers, distributors, supermarkets, natural food shops, drugstores, pharmacies & other retailers in USA. Information was also gathered from trade associations, certification bodies, industry observers and retailer in-store visits. Secondary research was used to corroborate and verify primary data. Secondary data sources include our proprietary in-house databases, magazines & trade press, company literature and independent databases.
How You Will Benefit From This Report
Since this report provides a comprehensive assessment of the United States natural & organic personal care products market, it is an invaluable resource to executives / organisations looking for information on this emerging market. Expert analysis and strategic insights make the report equally useful to new entrants and companies already active in the industry.
The report gives a thorough analysis of the United States natural & organic personal care products market, enabling the reader to make decisions on business opportunities and market plans. Market information includes market size by product categories, products, historic & projected market growth rates, revenue forecasts, market drivers & restraints. Competitive information includes market share of leading brands, sales breakdown by channels, retailer analysis, profiles of leading companies (producers, importers and retailers). Other information includes certification & standards, consumer behaviour and future outlook.
The report is useful for:
CEOs and senior managers to assess the business potential of this emerging market and make investment decisions
Marketing managers & executives to identify marketing opportunities, prospective customers and develop marketing / sales plans
Business development managers to identify business opportunities, strategic partners and investment openings
Financial institutions & investors to understand the revenue potential of this emerging industry and make investment decisions
Advertising & marketing agencies to identify potential partners in this emerging industry and to get a better understanding of consumer & market trends to develop marketing / advertising programmes
Information and research centre librarians to provide a one-stop information resource on this emerging industry, which is vital for marketing executives, market researchers, product & brand managers, and senior management.
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