German Market for Natural & Organic Cosmetics
This report on the German Market for Natural & Organic Personal Care Products has been prepared by continuously tracking the market for over 10 years. It gives a comprehensive analysis, coupled with expert insights.
Detailed market & competitive information is given for each product category, including market size, revenue forecasts and growth projections to 2020, competitive analysis, market shares of leading brands, pricing comparisons, product analysis and sales channel breakdown. Profiles are given of the leading brands and retailers, as well as guidance to existing operators and new entrants.
Skin care products: facial care, body care, sun care products, etc.
Hair care products: shampoos, conditioners, hair colours, etc.
Oral care products: toothpaste, mouthwash, etc.
Cosmetics: mascara, lipstick, foundations, etc.
Other products: feminine hygiene products, deodorants, etc.
Healthy growth is continuing in the German market for natural & organic cosmetics. Most growth is coming from drugstores, which are now the leading sales channel for these products.
Skin care is the leading product category. Natural & organic products now comprise over 5% of total skin care sales in Germany. Organic Monitor projects the market share to exceed 10% in the coming years.
Some consolidation is occurring in the German market, with mergers and acquisitions taking place. Asian companies are entering the European market by acquiring dedicated natural / organic cosmetic brands. A growing number of brands are setting up concept stores.