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Consumer Insights: Natural & Organic Personal Care Products in the UK

Consumer Insights: Natural & Organic Personal Care Products in the UK

Report Description:
This Consumer Insights report examines consumer behaviour towards natural & organic personal care products in the UK. This report has been prepared by conducting personal interviews with customers to get insights into their attitudes, preferences and expectations of natural & organic personal care products. The report provides detailed insights into consumer behaviour as well as marketing recommendations to new entrants, producers and retailers.

Key Questions Answered:
This Consumer Insights report provides answers to the following questions…

What are the reasons for consumers to purchase natural & organic personal care products?
What influence do ecological, health and ethical factors have on consumers?
What natural & organic personal care products do they actually buy?
Where do they shop for such products?
What are the triggers for consumers to turn to natural & organic products?
How aware are consumers of potentially harmful synthetic chemicals?
What synthetic ingredients do consumers look to avoid?
What does the 'organic' term mean to typical buyers?
How important is certification (symbols and logos) to buyers?
How much more are consumers are willing to pay for certified products?
What standards do consumers associate with certified natural & organic products?
What are the brand perceptions in the major product categories: facial care, body care, hair care, cosmetics, etc.?
What natural & organic personal care brands do they often buy?
Where do consumers get information about natural & organic products?
How much has buyer behaviour changed since 2007?
What is the profile of the typical buyer? What are their socio-demographics?

How You Will Benefit From This Report
Since this report provides detailed consumer insights into natural & organic personal care products, it is an invaluable resource to executives / organisations looking to make marketing decisions.
This report is an important tool to companies in the natural & organic personal care products market, as well as those looking to enter this emerging market. It provides detailed insights into consumer attitudes, expectations and motives towards these products. The report gives a thorough understanding of consumer behaviour, enabling companies & retailers to develop marketing programmes, distribution strategies and position products.


Executive Summary
Introduction
Research Approach
Research Objectives
Research Methodology
Project Scope and Timing
Sample Size
Limitations of Study
Attitudes Towards Natural Personal Care Products
Reasons for Buying
Triggers for Buying Natural Personal Care Products
Value of Organic Personal Care Products
Buying Behaviour
Snapshot of Purchases
Brands Bought
Brand Awareness
Brand Leaders by Product Category
I. Facial Skincare
II. Body Care
III. Hair Care
IV. Oral Care
V. Cosmetics
Purchasing Changes
Attitudes Towards Synthetic Ingredients in Personal Care Products
Avoidance of Synthetic Chemicals
Awareness of Synthetic Chemicals
Attitudes Towards Certification
Importance of Symbols and Logos
Awareness of Certification Bodies
Price Premium for Certification
Shopping Channels
Information Sources
Prime Information Source
Consumer Profile
Marketing Recommendations
Product Categories
Certification
Product Labelling
Product Packaging
Education & Training
Marketing NPCP: Communication Channels
Public Relations
Conclusions
Suggestions for Further Work
List of Figures
1 Reasons for Buying Natural Personal Care Products
2 Triggers for Buying Natural Personal Care Products
3 Triggers for Buying Natural Personal Care Products, Breakdown by Socio-Demographics
4 Value of Organic Personal Care Products
5 Type of Products Bought by Socio-Demographics
6 Brands Bought by Share of Product Category
7 Brand Recall by Product Category
8 Purchasing Changes by Socio-Demographics
9 Brands Bought by Most Avid Purchasers of Natural Personal Care Products
10 Organic Food Purchasing Changes by Socio-Demographics
11 Importance of Avoiding Synthetic Ingredients When Buying Personal Care Products,
Comparison Between 2007 and 2014
12 Importance of Avoiding Synthetic Ingredients When Buying Personal Care Products
by Socio-Demographics
13 List of Specific Chemicals Avoided by Consumers, Comparison Between 2007 and 2014
14 List of Specific Chemicals Avoided by Socio-Demographics
15 Do You Look for Symbols and Logos, Comparison Between 2007 and 2014
16 Do You Look for Symbols and Logos by Socio-Demographics
17 Consumers’ Willingness to Pay a Premium For Certified NPCP, Comparison Between
2007 and 2014
18 Consumers’ Willingness to Pay a Premium For Certified NPCP by Socio-Demographics
19 Sales Channels for Natural Personal Care Products, Comparison Between 2007 and 2014
20 Sales Channels for Natural Personal Care Products by Socio-Demographics
21 Prime Sources of information by Socio-Demographics
22 Profile of Natural Personal Care Product Buyers
List of Charts
1 Reasons For Buying Natural Personal Care Products
2 Share of Purchases by Product Category
3 Leading Natural Facial Skin Care Brands
4 Leading Natural Body Skin Care Brands
5 Leading Natural Hair Care Brands
6 Leading Natural Oral Care Brands
7 Leading Natural Cosmetic Brands
8 Most Popular Symbols & Logos
9 Prime Sources of Information on NPCP

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