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Vietnam Mobile Payment Market by Type (Proximity Payment and Remote Payment), Mode of Transaction (Short Message Service (SMS), Near-Field Communication (NFC), and Wireless Application Protocol (WAP)), End User (Personal and Business), Type of Purchase (

Vietnam Mobile Payment Market by Type (Proximity Payment and Remote Payment), Mode of Transaction (Short Message Service (SMS), Near-Field Communication (NFC), and Wireless Application Protocol (WAP)), End User (Personal and Business), Type of Purchase (Airtime Transfer & Top-Ups, Money Transfers & Payments, Merchandise & Coupons, Travel & Ticketing, and Others), and Application (Hospitality & Tourism, Media & Entertainment, Retail, Healthcare, Energy & Utilities, IT & Telecommunication, and Others) - Opportunity Analysis and Industry Forecast, 2018-2025

Mobile payment refers to payment services remotely performed through messages or mobile apps. Various mobile payment media, such as near-field communication (NFC), have been introduced to facilitate rapid money transfer. E-payment methods have been widely used in Vietnam, owing to change in customer preference from cash to digital payments and technological developments. In addition, rise in adoption of smartphones and increase in internet penetration have fostered several banks in the country to implement immediate payment services.

Surge in need for immediate transactions in Vietnam is anticipated to be one of the major drivers of the Vietnam mobile payment market. In December 2017, Vietnam's e-payment pioneer, MoMo, signed an agreement with a U.S.-based ride-hailing company, Uber Technologies, to enable passengers to pay for rides along with utility bills, airline tickets, and online purchases using the MoMo app. Moreover, banks in Vietnams have been focusing on e-payment; for instance, Sacombank and Maritime Bank have launched their own QR code-based online payment services, which are used at stores and restaurants. Thus, growth of the e-commerce industry, increased penetration of smartphones, improvement in standard of living, and need for quick & hassle-free transactions drive the growth of the mobile payment market in Vietnam. However, data breaches & security concerns are expected to impede the market growth. Conversely, rise in awareness about mobile payment, exposure to social media, and increase in popularity of cashless payments in Vietnam are expected to present major opportunities for market expansion during the forecast period.
The Vietnam mobile payment market is categorized based on type, mode of transaction, type of purchase, application, and end user. Depending on type, the market is bifurcated into proximity payment and remote payment. By mode of transaction, it comprises short message service (SMS), near-field communication (NFC), and wireless application protocol (WAP). On the basis of type of purchase, it is segmented into airtime transfer & top-ups, money transfers & payments, merchandise & coupons, travel & ticketing, and others. The applications covered in the study include hospitality & tourism, media & entertainment, retail, healthcare, energy & utilities, IT & telecommunication, and others. According to end user, the market is classified into personal and business.
The key players profiled in the report include Mobivi, NganLuong, OnePay, Smartlink, Orange S.A., PayPal Holdings, Inc., Payoo, MOMO, 123Pay, and SohaPay.

Key Benefits for Stakeholders

This study includes the analytical depiction of the Vietnam mobile payment market along with current trends and future estimations to determine the imminent investment pockets.
The report presents information related to key drivers, restraints, and opportunities.
The current market is quantitatively analyzed from 2016 to 2025 to highlight the financial competency of the industry.
Porter’s Five Forces analysis illustrates the potency of buyers & suppliers in the Vietnam mobile payment industry.
Vietnam Mobile Payment Market Key Segments:

By Type

Proximity payment
Remote payment

By Mode Of Transaction

Short message service (SMS)
Near-field communication (NFC)
Wireless application protocol (WAP)

By End User

Personal
Business

By Type Of Purchase

Airtime transfer & top-up
Money transfer & payment
Merchandise & coupon
Travel & ticketing
Others

By Applications

Hospitality & tourism
Media & entertainment
Retail
Healthcare
Energy & utilities
IT & telecommunication
Others

Key Market Players

Mobivi
NganLuong
OnePay
Smartlink
Orange S.A.
PayPal Holdings, Inc.
Payoo

MOMO

123Pay
SohaPay


CHAPTER 1. INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Research methodology
1.3.1. Secondary research
1.3.2. Primary research
1.3.3. Analyst tools & models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies
3.3. Porter's five forces analysis
3.4. Key Player Positioning, 2016
3.5. Market dynamics
3.5.1. Drivers
3.5.1.1. Increase in penetration of smartphones
3.5.1.2. Growth of the m-commerce industry
3.5.1.3. Development of the fintech & payment industry
3.5.2. Restraints
3.5.2.1. Data breach & security concerns
3.5.3. Opportunities
3.5.3.1. Increase in demand for fast & hassle-free transaction services
3.5.3.2. Initiatives to drive cashless payments in Vietnam
CHAPTER 4: VIETNAM MOBILE PAYMENT MARKET, BY TYPE
4.1. Overview
4.2. Proximity payment
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast
4.3. Remote payment
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast
CHAPTER 5: VIETNAM MOBILE PAYMENT MARKET, BY MODE OF TRANSACTION
5.1. Overview
5.2. Short message service (SMS)
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast
5.3. Wireless application protocol (WAP)
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast
5.4. Near-field communication (NFC)
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast
CHAPTER 6: VIETNAM MOBILE PAYMENT MARKET, BY END USER
6.1. Overview
6.2. Personal
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast
6.3. Business
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast
CHAPTER 7: VIETNAM MOBILE PAYMENT MARKET, BY APPLICATION
7.1. Overview
7.2. Hospitality & tourism
7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast
7.3. Media & entertainment
7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast
7.4. Retail
7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast
7.5. Healthcare
7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast
7.6. Energy & utilities
7.6.1. Key market trends, growth factors, and opportunities
7.6.2. Market size and forecast
7.7. IT & telecommunications
7.7.1. Key market trends, growth factors, and opportunities
7.7.2. Market size and forecast
7.8. Others
7.8.1. Key market trends, growth factors, and opportunities
7.8.2. Market size and forecast
CHAPTER 8: VIETNAM MOBILE PAYMENT MARKET, BY TYPE OF PURCHASE
8.1. Overview
8.2. Airtime transfers & top-ups
8.2.1. Key market trends, growth factors, and opportunities
8.2.2. Market size and forecast
8.3. Money transfers & payments
8.3.1. Key market trends, growth factors, and opportunities
8.3.2. Market size and forecast
8.4. Merchandise & coupons
8.4.1. Key market trends, growth factors, and opportunities
8.4.2. Market size and forecast
8.5. Travel & ticketing
8.5.1. Key market trends, growth factors, and opportunities
8.5.2. Market size and forecast
8.6. Others
8.6.1. Key market trends, growth factors, and opportunities
8.6.2. Market size and forecast
CHAPTER 9: COMPANY PROFILES
9.1. Mobivi
9.1.1. Company overview
9.1.2. Company snapshot
9.1.3. Product portfolio
9.2. MOMO (M_Service)
9.2.1. Company overview
9.2.2. Company snapshot
9.2.3. Product portfolio
9.2.4. Key strategic moves and developments
9.3. National Payment Corporation of Vietnam (Smartlink card JSC)
9.3.1. Company overview
9.3.2. Company snapshot
9.3.3. Product portfolio
9.3.4. Key strategic moves and developments
9.4. NganLuong.vn
9.4.1. Company overview
9.4.2. Company snapshot
9.4.3. Product portfolio
9.4.4. Key strategic moves and developments
9.5. OnePay
9.5.1. Company overview
9.5.2. Company snapshot
9.5.3. Product portfolio
9.5.4. Key strategic moves and developments
9.6. Orange S.A.
9.6.1. Company overview
9.6.2. Company snapshot
9.6.3. Operating business segments
9.6.4. Product portfolio
9.6.5. Business performance
9.6.6. Key strategic moves and developments
9.7. PayPal Holdings, Inc.
9.7.1. Company overview
9.7.2. Company snapshot
9.7.3. Operating business segments
9.7.4. Product portfolio
9.7.5. Business performance
9.7.6. Key strategic moves and developments
9.8. SohaPay Electronic Payment Tool
9.8.1. Company overview
9.8.2. Company snapshot
9.8.3. Product portfolio
9.9. VietUnion Online Services Corporation (Payoo)
9.9.1. Company overview
9.9.2. Company snapshot
9.9.3. Product portfolio
9.9.4. Key strategic moves and developments
9.10. VNG Corporation
9.10.1. Company overview
9.10.2. Company snapshot
9.10.3. Operating business segments
9.10.4. Product portfolio
List of Tables
TABLE 01. VIETNAM MOBILE PAYMENT MARKET REVENUE, BY TYPE, 20162025 ($MILLION)
TABLE 02. VIETNAM PROXIMITY MOBILE PAYMENT MARKET, 20162025 ($MILLION)
TABLE 03. VIETNAM REMOTE MOBILE PAYMENT MARKET, 20162025 ($MILLION)
TABLE 04. VIETNAM MOBILE PAYMENT MARKET REVENUE, BY MODE OF TRANSACTION, 20162025 ($MILLION)
TABLE 05. VIETNAM SMS MOBILE PAYMENT MARKET, 20162025 ($MILLION)
TABLE 06. VIETNAM WAP MOBILE PAYMENT MARKET, 20162025 ($MILLION)
TABLE 07. VIETNAM NFC MOBILE PAYMENT MARKET, 20162025 ($MILLION)
TABLE 08. VIETNAM MOBILE PAYMENT MARKET REVENUE, BY END USER, 20162025 ($MILLION)
TABLE 09. VIETNAM MOBILE PAYMENT MARKET FOR PERSONAL USE, 20162025 ($MILLION)
TABLE 10. VIETNAM MOBILE PAYMENT MARKET FOR BUSINESS USE, 20162025 ($MILLION)
TABLE 11. VIETNAM MOBILE PAYMENT MARKET REVENUE, BY APPLICATION, 20162025 ($MILLION)
TABLE 12. VIETNAM MOBILE PAYMENT MARKET FOR HOSPITALITY & TOURISM, 20162025 ($MILLION)
TABLE 13. VIETNAM MOBILE PAYMENT MARKET FOR MEDIA & ENTERTAINMENT, 20162025 ($MILLION)
TABLE 14. VIETNAM MOBILE PAYMENT MARKET FOR RETAIL, 20162025 ($MILLION)
TABLE 15. VIETNAM MOBILE PAYMENT MARKET FOR HEALTHCARE, 20162025 ($MILLION)
TABLE 16. VIETNAM MOBILE PAYMENT MARKET FOR ENERGY & UTILITIES, 20162025 ($MILLION)
TABLE 17. VIETNAM MOBILE PAYMENT MARKET FOR IT & TELECOMMUNICATION, 20162025 ($MILLION)
TABLE 18. VIETNAM MOBILE PAYMENT MARKET FOR OTHERS, 20162025 ($MILLION)
TABLE 19. VIETNAM MOBILE PAYMENT MARKET REVENUE, BY TYPE OF PURCHASE, 20162025 ($MILLION)
TABLE 20. VIETNAM MOBILE PAYMENT MARKET FOR AIRTIME TRANSFER & TOP-UPS, 20162025 ($MILLION)
TABLE 21. VIETNAM MOBILE PAYMENT MARKET FOR MONEY TRANSFERS & PAYMENTS, 20162025 ($MILLION)
TABLE 22. VIETNAM MOBILE PAYMENT MARKET FOR MERCHANDISE & COUPONS, 20162025 ($MILLION)
TABLE 23. VIETNAM MOBILE PAYMENT MARKET FOR TRAVEL & TICKETING, 20162025 ($MILLION)
TABLE 24. VIETNAM MOBILE PAYMENT MARKET FOR OTHERS, 20162025 ($MILLION)
TABLE 25. MOBIVI: COMPANY SNAPSHOT
TABLE 26. MOBIVI: PRODUCT PORTFOLIO
TABLE 27. MOMO: COMPANY SNAPSHOT
TABLE 28. MOMO: PRODUCT PORTFOLIO
TABLE 29. NATIONAL PAYMENT CORPORATION OF VIETNAM: COMPANY SNAPSHOT
TABLE 30. NATIONAL PAYMENT CORPORATION OF VIETNAM: PRODUCT PORTFOLIO
TABLE 31. NGANLUONG.VN: COMPANY SNAPSHOT
TABLE 32. NGANLUONG.VN: PRODUCT PORTFOLIO
TABLE 33. ONEPAY: COMPANY SNAPSHOT
TABLE 34. ONEPAY: PRODUCT PORTFOLIO
TABLE 35. ORANGE S.A.: COMPANY SNAPSHOT
TABLE 36. ORANGE S.A.: PRODUCT CATEGORIES
TABLE 37. ORANGE S.A.: PRODUCT PORTFOLIO
TABLE 38. PAYPAL HOLDINGS, INC.: COMPANY SNAPSHOT
TABLE 39. PAYPAL HOLDINGS, INC.: OPERATIONS
TABLE 40. PAYPAL HOLDINGS, INC.: PRODUCT PORTFOLIO
TABLE 41. SOHAPAY ELECTRONIC PAYMENT TOOL: COMPANY SNAPSHOT
TABLE 42. SOHAPAY ELECTRONIC PAYMENT TOOL: PRODUCT PORTFOLIO
TABLE 43. VIETUNION ONLINE SERVICES CORPORATION: COMPANY SNAPSHOT
TABLE 44. VIETUNION ONLINE SERVICES CORPORATION: PRODUCT PORTFOLIO
TABLE 45. VNG CORPORATION: COMPANY SNAPSHOT
TABLE 46. VNG CORPORATION: OPERATING SEGMENTS
TABLE 47. VNG CORPORATION: PRODUCT PORTFOLIO
List of Figures
FIGURE 01. VIETNAM MOBILE PAYMENT MARKET, 20162025
FIGURE 02. VIETNAM MOBILE PAYMENT MARKET, 20162025
FIGURE 03. VIETNAM MOBILE PAYMENT MARKET: KEY PLAYERS
FIGURE 04. VIETNAM MOBILE PAYMENT MARKET SEGMENTATION
FIGURE 05. VIETNAM MOBILE PAYMENT MARKET: TOP IMPACTING FACTOR
FIGURE 06. VIETNAM MOBILE PAYMENT MARKET: TOP INVESTMENT POCKETS
FIGURE 07. TOP WINNING STRATEGIES, BY YEAR, 20152018*
FIGURE 08. TOP WINNING STRATEGIES, BY DEVELOPMENT, 20152018* (%)
FIGURE 09. TOP WINNING STRATEGIES, BY COMPANY, 20152018*
FIGURE 10. LOW BARGAINING POWER OF SUPPLIER
FIGURE 11. MODERATE-TO-HIGH BARGAINING POWER OF BUYER
FIGURE 12. HIGH THREAT OF SUBSTITUTES
FIGURE 13. MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 14. HIGH COMPETITIVE RIVALRY
FIGURE 15. VIETNAM MOBILE PAYMENT MARKET: KEY PLAYER POSITIONING, 2016
FIGURE 16. DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 17. ORANGE S.A.: REVENUE, 20152017 ($MILLION)
FIGURE 18. ORANGE S.A.: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 19. PAYPAL HOLDINGS, INC.: REVENUE, 20152017 ($MILLION)
FIGURE 20. PAYPAL HOLDINGS, INC.: REVENUE SHARE BY GEOGRAPHY, 2017 (%)

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